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St Regis Partners With Yankee Candle Company

The supplier will now offer Yankee Candle and Woodwick products to the promo products industry.

St Regis Group (asi/84592; Canada, 84595) has entered into a new partnership with The Yankee Candle Company, and will now offer Yankee Candle and Woodwick candle products to the promo industry in North America.

Purple lilac blossoms Yankee candle

This 14.5-oz. candle (BDY1012) comes in eight scents, including Lilac Blossoms, French Vanilla and Sage & Citrus.

“The Yankee Candle brand is a true American success story and we’re incredibly excited to introduce their line of product to our customers,” Richard Firkser, president and CEO of the St Regis Group, said in a statement. “We see amazing potential for these premium brands, which are a perfect complement to our existing and growing collection of houseware and home décor products.”

Customers in the U.S. can view the products here and Canadian customers can head here to view relevant pricing.

Founded in 1969 by 16-year-old Mike Kittredge, who gifted his mother with a candle he made out of melted crayons, Yankee Candle now offers more than 600 candle fragrances and a variety of sizes.

In December, St Regis Group acquired the journal division of Delray Beach, FL-based The Book Company (asi/41010), which added nearly 200 products to St Regis’ product line.

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