The infusion of trendy retail brands into the promo products industry just keeps on coming.

Logomark (asi/67866), a Top 40 promotional products supplier, will be releasing eight stainless-steel products from Snowfox, a woman-owned retail brand that specializes in barware that’s both stylish and excellent at retaining beverage temperature, executives said.

The initial offering from Logomark will include beer, martini, rocks, wine and highball glasses. There will also be ice buckets, cocktail shakers and wine carafes. Products will be available in white and black with rose-gold trims and shimmer finishes, among other color offerings.

Top 40 supplier Logomark will be offering select barware products from Snowfox.

“Logomark is excited to enter a partnership with an innovative drinkware brand like Snowfox,” said Trevor Gnesin, CEO of the Tustin, CA-based supplier firm and a member of Counselor’s Power 50 list of the industry’s most influential people. “The brand provides a fresh take on drinkware, blending performance stainless-steel with high-end barware.”

Founded in Newport Beach, CA, in 2017, Snowfox focuses on a number of core design/function features in its drink-specific products: simple yet sophisticated styling; weight that is up to 50% lighter than a typical everyday glass; a thin, 1-millimeter rim that provides a similar sipping experience to premium glassware; sizes and shapes that are comfortable to hold for both men and women; and sufficient insulation to keep a drink cold without the need for a lid.

“With their focus on design and value, we believe Logomark will be a great partner for us within the promotional products industry,” said Cici Perrier, founder and CEO of Snowfox. “We look forward to working with them to provide customers with our unique drinkware options.”

Drinkware continues to be a hot category. Across promo in 2021, drinkware accounted for 9.7% of industry sales – the largest annual percentage since at least 2008 (and likely ever), according to ASI’s 2022 State of the Industry report.

Industry leaders have predicted that promo will continue to see a growing number of retail brands available from suppliers. The trend is well underway and will be further driven by client tastes that are trending toward products with higher-perceived value, promo executives have said. The drinkware category in particular has seen notable retail/promo partnerships of late.

Based on reported 2021 North American promo product revenue of $92.3 million, Logomark ranked 15^th on Counselor’s most recent list of the largest suppliers in the industry.

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