Top 40 supplier Hit Promotional Products (asi/61125) is expanding its drinkware offerings, thanks to a new partnership with BrüMate.

The supplier calls BrüMate an “innovator in purpose-designed products that empower and inspire” and notes that the partnership will help Hit with its focus on new, trendy and best-selling drinkware.

The 22-ounce BrüMate NAV (50207) is one of several drinkware styles recently added by Hit Promotional Products (asi/61125).

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“BrüMate brings fresh designs, innovative trends and unique products in a variety of colors to expand our drinkware category further. We are excited about this partnership and will continue adding additional styles and grow this brand with Hit further into the future,” said Hit CEO C.J. Schmidt.

Hit currently offers a range of styles and colors from BrüMate on its website and in ESP and ESP+, and the supplier says it will be bringing additional styles and unique color offerings into the mix in the near future.

Drinkware has been growing in popularity in the promotional products industry in recent years, as more and more end-buyers request name-brand, high-end reusable bottles. Representing 9.9% of overall promo sales in 2022, drinkware was the second-highest product category in the industry, according to ASI’s 2023 State of the Industry report.

A family-owned business in Largo, FL, Hit Promotional Products has been in the industry for more than 50 years. Based on reported 2022 North American promotional product revenue of $610.9 million, Hit ranked sixth on Counselor’s most recent list of the largest suppliers in the industry.

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