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Awards

No. 62: Quality Logo Products, Inc., Best Places to Work 2016
No. 62: Quality Logo Products, Inc., Best Places to Work 2016
Counselor

Counselor honors the top industry workplaces through an exclusive survey and...

No. 61: Greater China Industries, Best Places to Work 2016
No. 61: Greater China Industries, Best Places to Work 2016
Counselor

Counselor honors the top industry workplaces through an exclusive survey and...

How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Two case studies show how distributors can...


Fountain Pens Making A Comeback

Far from a bygone relic, fountain pens are...


How to Overcome Five Common Objections from Clients

Top-performing sales reps close more...

6 Tips on Selling Incentive Programs to Corporate Clients
6 Tips on Selling Incentive Programs to Corporate Clients
Counselor

Use these six tips to craft successful employee incentive programs for corporate clients.

7 Tips to Boost Sales
7 Tips to Boost Sales
Counselor

Map Out Marketing Calendars. Talk to buyers with whom you do the most...

Best Places to Work - JH Specialty
Best Places to Work - JH Specialty
Counselor

This Indiana distributor firm knows how to work hard and play hard.

Writing Instruments By the Numbers
Writing Instruments By the Numbers
Counselor

Counselor has launched a new series that incorporates 2015 ESP search data for the most...

Best Client Promotion - Bienali Promotions

Almost one-third of women and almost a...


Best Distributor Self-Promotion - Sonic Promos

"Kick-Ass Promotional Marketing Agency"...


Best Supplier Self-Promotion - Logomark

During the summer, "drought" is a term...

Counselor Promotional Campaign Awards

Our inaugural awards honor the most...


Professionals Who Still Rely On Pens

Computer this, phone that? Not for these p...


How To Utilize Special-Effect Screen-Prints

Ordinary screen prints can be...

Best Marketing Video - Snugz/USA Inc.
Best Marketing Video - Snugz/USA Inc.
Counselor

From Ghostbusters to The Goldbergs , you don't have to go far this summer to find...

Infographic: The Market Share of Every Promo Product Category
Infographic: The Market Share of Every Promo Product Category
Counselor

Promotional product categories and the percent of distributor revenues each...

How to Beat Online Competitors
How to Beat Online Competitors
Counselor

Websites continue to be distributors’ top threat - but there are ways to strike back.

Best Social Media Campaign - Brand Fuel
Best Social Media Campaign - Brand Fuel
Counselor

Brand Fuel (asi/145025) became the source of other vendors' booth envy when it had...

How to Identify the Best New Suppliers
How to Identify the Best New Suppliers
Counselor

As distributors become reluctant to audition new suppliers, they must find a process to...

Avoid Being Blindsided by Rush Orders
Avoid Being Blindsided by Rush Orders
Counselor

Heightened demand for quick turnaround requires flexibility and a culture that embraces...