Awards

The New Age of Advertising

Counselor

As digital marketing surpassed traditional advertising for the first time, do physical ...

How to Add Digital Advertising Into Your Marketing Mix

Counselor

Angela Chryplewicz, CEO of Lasting Impressions Promotional Marketing (asi/249926),...

PPE & The Promotional Products Industry

With COVID-19 decimating traditional promo...

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When Will Events Come Back?

Distributors are rethinking their event st...

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How Distributors Are Reaching Customers

Promo pros share their most successful com...

COVID-19: Making Tough Decisions for Your Business

Counselor

Randy Carr of supplier World Emblem says survival is determined by your ability to adapt.

How to Build a Seven-Figure Store

Counselor

Here’s another installment of The Campaign, a monthly feature from Counselor magazine t...

How to Stop the Cybersecurity Threats

Counselor

Top 40 supplier Bag Makers has bounced back after suffering a devastating cyberattack. ...

Hot Trend in Promo: Nostalgia

Counselor

As nostalgia dominates the retail space, distributors can capitalize on the growing dem...

How To Grow Your Email Subscriber List

Email marketing provides a direct...

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Strategies to Audit Successfully

SanMar (asi/84863) General Counsel...

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How to Keep Contact With Clients, Coworkers

Communication tools and strategies to use ...

Can You Rely on Factory Audits?

Critics question their efficacy while prop...

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The Campaign: Big Ticket Item

An inside look at how distributors’ sales ...

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How Promotional Products Reinforce Candidates’ Brands

In any election, the strength of a candida...

The Power of Political Promos

Counselor

Whether for building a brand or eliciting millions in donations, election promos have ...

Tips for Selling to the Political Market

Counselor

The appetite for election promos make it a compelling market for distributors.

Explaining the ABC Test

Counselor

Assembly Bill 5 expands on a ruling made in a case that reached the California...

AB5: What Are Your Options?

Counselor

Kamran Mirrafati, partner and litigation lawyer with Foley & Lardner LLP, works...

Independent Contractors and the Promo Industry

Counselor

A new California bill meant to protect ‘gig economy’ workers could have far-reaching ef...

Building Trust in the Promo Industry

Counselor

Fake news, bogus online reviews, dishonest influencers – it’s no wonder consumer trust ...