Strategy

Q&A: How To Prove the ROI of Promo Products

Strategy

Two executives at leading industry companies share their strategies for successfully me...

How 1 Special-Edition Library Card Could Boost Readership

Strategy

Commemorative library cards across the U.S. have been shown to drive new library sign-u...

Promo Leaders Set Industry Goals at GXN Conference

Industry leaders from around the world gat...

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3 Printing Horror Stories – and How To Avoid Them

From shredded polos to dead links, print a...

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Viral & Attention-Getting Promo From the 2026 Midterm Elections

From cheeky slogans and campaign promises ...

How 3 Promo Distributors Are Embracing AI

Strategy

At a recent ASI webinar, promo pros came together to discuss the challenges and opportu...

7 Secrets for Creating Amazing Self-Promos

Strategy

The best self-promos don’t simply arrive – they make a memorable entrance. A veteran di...

PRINTING United Expo 2026: Key Conversations From the ASI Pavilion

Strategy

The inaugural ASI Pavilion featured more than 60 suppliers and brought print and promo ...

The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo

Strategy

To build consumer loyalty and communities that extend beyond their core products, end-b...

PRINTING United Expo 2026: 4 Hard Goods Trends To Watch

Custom rubber ducks and premium tech items...

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Everything Is Customer Service: Start With Love

Reframing customer service as an act of lo...

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PRINTING United Expo Provides Growth Opportunities for Printers & Promo Distributors Alike

More than 27,000 attendees gathered in Las...

PRINTING United Expo 2026: 4 Trends in Apparel & Decoration

Suppliers and equipment manufacturers brou...

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Beauty Brand Packaging Mishap Offers a Timely Reminder for Suppliers

Fenty Skin, Huda Beauty and Glow Recipe ac...

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PRINTING United Expo 2026: Understanding the Modern Print Buyer

New research reveals what customers expect...

PRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor

Strategy

In Las Vegas, kitting experts showcased several creative ways to house their products i...

PRINTING United Expo 2026: Print & Promo Leaders Take Stock

Strategy

AI adoption, changing customer habits and future growth were among the topics explored ...

PRINTING United Expo 2026: Promo Industry Trends & Emerging Product Categories

Strategy

Geographic and generational data shows what the modern end-user wants in a branded item.

PRINTING United Expo 2026: Real World Lessons From Printers Selling Promo

Strategy

Distributors who have diversified their sales give insight into how to add promo withou...

PRINTING United Expo 2026: Signage & Display Trends From the Show Floor

Strategy

From immersive booth environments to textured prints and playful shapes, exhibitors sho...

PRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry

Strategy

In a wide-ranging panel discussion, subject matter experts from the PRINTING United All...