Strategy

Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

Strategy

If you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel...

Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

Strategy

The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

There’s huge sales opportunity in offering...

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Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Plus, Arcus Printers and Ninja Transfers h...

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Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Leading promo sales pros provide insights ...

How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion

Strategy

The generation’s eclectic and nonuniform style can be taken advantage of in a push towa...

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...

How To Make a Statement With Patches

Strategy

A versatile decoration technique, patches come in a variety of shapes and sizes and can...

Industry Veteran Launches Executive Recruiting Service for Promo

Strategy

Glen Hersh, formerly of Admints & Zagabor and Counselor Top 40 supplier Hit Promotional...

3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

The fast-food corporation’s Sweden-based d...

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ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks

The event’s motivational speaker recalled ...

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5 Ways To Leverage Lead Scoring

Develop a strategy to determine which lead...

Counselor 2024 Power 50

In a roller-coaster decade, these are the ...

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6 Strategies for Networking in the Digital Age

Making connections online is crucial for p...

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Are Supplier Credit Card Fees Warranted?

As more distributors pay for orders with c...

4 Tips for Getting Better Color From AI-Generated Art

Strategy

Distributors and decorators should experiment with a variety of AI tools but narrow it ...

Green Day Combines Tags, Labels & Even Toothbrushes for ‘Dookie’ Anniversary Release

Strategy

The legendary pop-punk band is releasing each of its seminal album’s tracks on antiquat...

5 Marketing Tips To Leverage the Holiday Season

Strategy

It’s never too early to start planning.

The 2024-2025 Multiline Rep Directory

Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Send Us Your Products for November Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

What We Wish Our Apparel Decorators Knew

Strategy

Distributors and contract decorators must take pains to understand each other’s busines...