Strategy

PRINTING United Expo 2026: Cut Out the ‘Messy Middle’ By Embracing POD

Strategy

Print-on-demand workflows can help print and promo companies streamline production, min...

PRINTING United Expo 2026: Media Day Focuses on Improving Print for All

Strategy

Presentations from the Alliance and its sponsors previewed a show that includes tech in...

Counselor Promo Campaign Awards

These six winning campaigns paired bold id...

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My Favorite Merch: Josh Pospisil, PromoShop

Industry distributors share the promo prod...

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Behind the Brand Activation Boom

Amid a rapidly growing desire for in-perso...

Print Primer: What Is Interactive Print?

Strategy

Interactive print bridges physical and digital marketing, helping businesses engage cus...

Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction

Strategy

As blockbuster films fuel a resurgence at theaters, studios and entertainment clients a...

How emblm Uses Print & Promo To Win Bigger Projects

Strategy

The Eliot, ME-based distributor began in the ’90s as a print shop, but later expanded i...

25 Years Later, Promo Helps Preserve the Memory of 9/11

Strategy

A quarter century after the deadliest terrorist attack in American history, commemorati...

ASI Pavilion Comes to PRINTING United Expo

Held from Sept. 23 to 25 at the Las Vegas ...

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‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo

Co-written by Jed Seifert of Stakes Manufa...

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Counselor 2026 State & Regional Sales Report

Consistent growth across the country is an...

How Printers Are Adopting AI & Automation

The technology is becoming an essential bu...

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Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said

The best communication methods focus on co...

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Does Branded Apparel Correlate to a Winning Shark Tank Pitch?

While it’s not a slam dunk, wearing compan...

How PRINTING United Expo Can Open New Doors for Distributors

Strategy

Customers are demanding more customization, faster turns and fresh decoration. Attendin...

5 Packaging Mistakes To Avoid

Strategy

Label and package printing can be a lucrative market, but there are complications to co...

My Favorite Merch: Cindy Mullen, BAMKO

Strategy

Industry distributors share the promo products that they love the most.

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

Strategy

People in European countries like the U.K. were left without eclipse glasses to safely ...

Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report

Strategy

The Counselor Top 40 supplier also said it transitioned to products that don’t contain ...

Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

Strategy

A random memory of a beloved tool reveals how even the smallest promo items can make a ...