Strategy

What’s New in Apparel Decorating?

Strategy

Direct-to-film advancements and automation solutions were front and center at recent in...

What Promo Needs To Know About Commercial Printing

Strategy

For distributors looking to increase margins or expand services, here’s a rundown of th...

How To Sublimate the Top of a Bucket Hat

Angie Meese of That Shirt Shack explains h...

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My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Industry distributors share the promo prod...

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How Distributors Are Winning Sales Despite International Tourism Slowdown

Shifting travel patterns (including a rise...

3 Goals for Distributors’ First 3 Months

Strategy

In this course on the ASI Learning Network, Christina Mendola, executive director of di...

The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Strategy

Apparel decorators produced a creative collection of branded merch to outfit the hosts ...

Creativity & Storytelling Highlighted at PPAI Expo 2026

Strategy

Abigail Posner, former director of creative works at Google, encouraged the audience to...

From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements

Strategy

Complex requirements from potential clients have compelled distributors to devote more ...

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor...

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ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year feat...

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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

ASI Orlando 2026: Full Recap of the Show

The first promo trade show of the year off...

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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta...

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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

ASI Orlando 2026: Build a Trusted Printer Network

Strategy

A panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...

ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker

Strategy

Jason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...

ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships

Strategy

Katie Kailik, director of sales at Peerless Umbrella, shared how she learned to shift t...

ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor

Strategy

Sterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give ...

ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026

Strategy

As Education Day concluded, flash polling revealed that more than 90% of distributors a...

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Strategy

Marketing is more than a single slogan these days; it’s different but related stories t...