Strategy

Fit, Fabric & Garment-Construction Questions Answered

Strategy

Andrea Routzahn of alphabroder shared her apparel expertise during a Shop Talk session ...

Idea Generator: Creative Ideas for Custom Products

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Looking for fresh and original branding ideas to share with your clients? Stop...

Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...

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The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

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7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect an...

5 Tips for Building Your Personal Brand

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Learn to stand out from the crowd by showcasing your unique value proposition.

6 Steps To Launch a Direct Mail Campaign

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Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

Get in the Game With Sporty Chic

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The style combines street fashion with athleisure comfort, making it a perfect fit for ...

On-Trend Apparel for the Beach, Boardroom and Beyond

Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Also, Vastex International released a new ...

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Promotions Planner: Longing for Summer

Start presenting ideas to clients for camp...

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Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

DTF printing offers vibrant, durable desig...

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

Looking for the next big thing in...

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#Counselor70: Pick Your Favorite Cover from the 2010s – Present

Help us celebrate 70 years of Counselor by...

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#Counselor70: Pick Your Favorite Cover from the 2000s

Help us celebrate 70 years of Counselor by...

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

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The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

#Counselor70: Pick Your Favorite Cover from the 1990s

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

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With unique considerations and shopping preferences compared to their...

Tech Products Get a Makeover With Recycled Materials

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A number of suppliers are making phone chargers and other tech accessories out of certi...

#Counselor70: Pick Your Favorite Cover from the 1980s

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Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions

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Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...