Strategy

Look to Fall 2023 Trends for Upcoming Campaigns

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From lace accents to tailored blazers, here’s what’s popular in fashion circles that wi...

State of the Industry 2023

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The promo industry has recovered. What comes next? Becoming bigger and better.

SOI 2023: Order Values – Sharp Increases Cause for Optimism

A rebound in margins and order sizes was m...

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SOI 2023: Products – Apparel Comes Out Ahead

As the data shows, it’s not 2020 anymore.

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SOI 2023: Pricing – Why Markups Are Here to Stay

Costs and eroding margins are forcing supp...

SOI 2023: Markets – Status Quo at the Top

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For stability you can bank on, turn to the largest end-buyer verticals in promo.

SOI 2023: Supply Chain – The Crisis is Over

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Promo has made it through the worst, but that doesn’t mean sourcing worries are a thing...

SOI 2023: Labor – Hiring Difficulties Still Linger

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Finding and retaining talent got somewhat easier, but discovering top people is still p...

SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication

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Following a tense couple of years, the bond between the two sides is back on firmer gro...

SOI 2023: Sales – A Different Set of Worries

The eternal concern of landing an order ha...

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SOI 2023: International & Made in the USA – The Situation Overseas

While China stands alone as the dominant m...

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SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class

How do distributors differ according to si...

SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class

While they all sell products, suppliers of...

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Editor’s Picks: Commanding Team Spirit Items

From season-schedule magnets to car flags,...

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VIDEO: Phillies Fans Show Off Baseball Merch

The American pastime has a strict dress code.

Learn How To Profit With Headwear

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Are you searching for new profit opportunities for your business? Looking to grow...

Send Us Your Products for September Showcases

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Featured items will receive free editorial exposure on ASICentral.

Joe’s Promo Picks: Hit the Trail

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These branded items will be welcomed additions on trips into the great outdoors.

This Week’s New Suppliers: All the Basics

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Discover creative products from new ASI suppliers.

Person of the Year 2023: Andy Shape, Stran & Company

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Stran’s dedicated leader boldly took the company public as part of an ambitious growth ...

International Person of the Year 2023: Teresa Fang, alphabroder

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In her important sourcing role, Fang expertly navigated the worst that the global suppl...