Strategy

Sueded Fabric, Explained: What Is a Peached Fabric?

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Do you know what sueded (also known as "peached") fabric is? If not, it's time to get...

Tri-Blend vs. Sueded Fabric: Which One Should You Choose?

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Picture this: You're in talks with a client of yours who's asking for the softest,...

Vibrant Tumblers & Travel Mugs

Drink up sales with products that fit nice...

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Pastels Offer Calm During COVID

They’ve become more significant than ever ...

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Case Study: LED Hoodies & More for Google

Here’s how promo distributor ADVOC8 execut...

Coming Full Circle: A Q&A With Lou Weisbach

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The former Counselor Person of the Year discusses his success as an entrepreneur and ph...

This Week’s New Suppliers: Outdoor Products & More

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Discover creative products from new ASI suppliers.

Expert Tips on Fulfillment Services

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Distributors discuss best practices and lessons learned a year into offering kitting an...

5 Distributor Success Stories: Why Signage Sells

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The display panel market is expected to grow from  $137.7 billion in 2019 to $167.7...

Feats & Fiascos: A Look Back at Brand Reinventions

Take a page from the book of brands that d...

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Tom Brady Tops NFLPA’s Merch Sales List - Again

It’s a record fourth time the seven-time S...

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6 Reasons Why Pins Make Perfect Promos & Recognition Gifts

Companies are investing in traditional...

4 Ways to Reinvent Your Business

A step-by-step guide for adapting to the n...

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Sweater Vests Make a Comeback

The sleeveless style offers a mix of comfo...

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Barbecue & Tailgate Essentials

While virus concerns persist, people will ...

Keep Your Company Ahead of the Curve

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The businesses best able to weather change – pandemic-related or not – cite collaborati...

PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

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The program was established in memory of the longtime member of the promo industry and ...

22 Fast Rules for Being a Better Boss of You

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The golden rule: Call it what you want: personal productivity,...

Nominate Now for the Counselor Promotional Campaign Awards

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Help us honor the most creative and effective uses of promo.

Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

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Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like...

Podcast: Spring & Summer Wearables - How to Decorate Top Products

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The weather is getting warmer, so now's the time to start thinking about summer promo...