Strategy

Reinvention Songs: Inspiring Tales from the Pandemic

Web Exclusive

Resourceful promo products companies adapted in remarkable ways amid the COVID-19 pande...

Splashy Towels

Web Exclusive

Whether at the beach, pool or golf course, these items are a valuable advertising mediu...

Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...

---

Q&A: Press Release Writing Basics

When your company does something noteworth...

---

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

Promotional drinkware just got a...

Infographic: What to Do When an Order Goes Wrong

Web Exclusive

You can still make the best of a bad situation.

Versatile Bandannas & Neck Gaiters

Web Exclusive

They became ubiquitous during COVID, but they have lots of other uses.

Sales Reps Eager to Resume In-Person Selling

Web Exclusive

Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Refined Executive Pens

Web Exclusive

They’re status symbols, fashion accessories and awards for service or merit.

Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...

---

Joe’s Picks: PPE & Drinkware

Check out the latest in these two high-dem...

---

6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your...

5 Businesses That Need to Buy Privacy Promos Now

With workforces going remote and...

---

Promotions Planner: Get Out There

Start presenting ideas to clients for proj...

---

Product IQ: The Ins and Outs of Safety Apparel

Decoding the necessary-but-confusing lingo...

Boost Your Bottom Line: 6 Markets Looking for Leather Promos

Web Exclusive

Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Patagonia Misses the Forest for the Trees

Web Exclusive

The apparel company is banning added logos to help the environment, and while its inten...

Dependable Caps & Hats

Web Exclusive

They’re the classic walking billboard.

Celebrity-Studded Virtual Experiences in Demand

Web Exclusive

Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Invasion of the ‘Homepreneurs’

Web Exclusive

Thanks to the pandemic-influenced crafting boom, an influx of home-bound enthusiasts is...

The State of the Supply Chain

Web Exclusive

Delayed deliveries, skyrocketing shipping costs and lack of inventory are plaguing the ...