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News
Zagwear Hires John Flath as VP of Sales & Marketing
NewsFlath joins the New York-based distributor with more than a decade of experience at Cou...
PPPC Hosts 67th Annual NATCON in Toronto
NewsThe event featured supplier tours, two days of exhibits and the highly anticipated PPPC...
Numo Manufacturing Welcomes Kate Plummer as Director of Sales
Plummer has almost two decades of sales, m...
Skucamp Conference Tackles AI, Tariffs & Growth
Commonsku’s four-day event, held in Scotts...
Shane Brett Appointed as CEO of Stormtech
Brett takes over the role from company fou...
XD Connects Acquired by Platinum Equity
NewsThe Dutch supplier, Counselor’s 2024 Sustainability Advocate of the Year, said the move...
Vantage Apparel & Redwood Classics Launch Custom Color Program
NewsThe program allows distributors to PMS-match colors on select Canada-made garments, wit...
Storm Creek Hires Industry Vet Ty Cannon to Sales Role
NewsWith over a decade of apparel industry experience, Cannon joins Storm Creek as in-terri...
Garyline To Integrate Under Koozie Group Name Starting January 2026
NewsProducts from Counselor Top 40 supplier Garyline will be offered as a sub-brand through...
Alan Tabasky Joins C-Suite at SnugZ USA
Tabasky, who has 30 years of industry expe...
Proforma Hosts Over 600 at Annual Convention
The 2025 Convention and Family Reunion the...
Stahls’ Opens Fulfill ONE Print-On-Demand Fulfillment Center
The firm is linking its Fulfill Engine pri...
Kenny Ved Named Chief Revenue Officer of Fossa Apparel
The industry veteran, twice named to the C...
Mark Gammon Joins PCNA as VP of National Accounts & Buying Groups
The former Cap America CEO will now lead t...
Bold Promo Hires Charity Gibson as Head of Strategic Accounts
Gibson will spearhead the supplier’s effor...
JERZEES Expands Distribution & Inventory as Relationship With S&S Activewear Ends
NewsThe Fruit of the Loom brand says it’s “aggressively strengthening” its market position ...
BDA Acquires Harper + Scott
NewsThe move, one of the highest-profile promo acquisitions of 2025, is set to enhance Coun...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
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High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
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Does Your Company Qualify for Counselor’s Best Places to Work List?
NewsIf so, send the survey to your employees to be considered for this prestigious ranking.
Veritiv Operating Company Acquires Packaging Distributor S. Walter Packaging Corp.
NewsThe Atlanta print and packaging provider is boosting its branded packaging and kitting ...
S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements
NewsPart of Lifetime Brands Inc., the reusable drinkware brand said distributors will now h...
Vantage Announces Integration With Cutter & Buck
NewsDistributors using Vantage Webstores can stock their online stores with styles from Cut...