Strategy

Classic Categories Dominate ESP Searches in 2024

Strategy

The industry’s staple products ended up on top for the year, while social media and cul...

Case Study: How Promo Products Help a School District Printer Thrive

Strategy

Promo has become a six-figure source of revenue for Deer Valley Unified School District...

Decorating Roundup: Epson Announces First Direct-to-Film Printer

Also, International Coatings releases a re...

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To Dye For: Why Custom Colors Are Trending in Apparel

The uniqueness of garment dye and effects ...

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Moving Fast Into 2025: A Message From Tim Andrews

Last year underscored the power of promo, ...

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Strategy

Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s are...

ASI Orlando 2025: Product Showcase Winners

Strategy

As suppliers unveiled new products at ASI Orlando to kick off 2025, distributors had th...

2025 Distributor Sales Toolkit: Resources To Start the Year Strong

Strategy

A new year in promo has begun - are you ready?  In the competitive world of sales,...

PPAI Expo Conference Day Focuses on Embracing Change & Making Connections

Strategy

Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on cu...

‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025

Todd Henry and other speakers at the daylo...

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Top Apparel Trends for 2025

Here’s your look at this year’s leading st...

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Decorating Roundup: Roland DGA Launches Direct-to-Film Printer

Also, Ninja Transfers offers Easy Peel DTF...

ASI Orlando 2025: Top Hard Goods Trends

The show offered plenty of ideas and inspi...

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ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor

Promo’s first big trade show of the year w...

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ASI Orlando 2025: The Value in Print for Promo Distributors

Adding print can help promo distributors r...

ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns

Strategy

The polling occurred during an Education Day Wrap-Up event that also featured show spea...

ASI Orlando 2025: How To ‘Flex’ Your Sales Style

Strategy

Mimi Brown of AMP Up Success discussed how identifying personality traits can help dist...

ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts

Strategy

Digital marketing expert Janet E. Johnson delivered an insightful primer on how to leve...

ASI Orlando 2025: Become a Pro at ‘Non-Cringey’ Self-Promotion

Strategy

Sameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day ses...

ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote

Strategy

The former trial lawyer’s story of how she bought back her family’s business, saved it ...

Top 10 of 2024: Print Stories

Strategy

The “print industry” covers a lot of ground. Here are some of the biggest stories from ...