Strategy

Promotions Planner: Winter Is Coming

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Start presenting ideas to clients for campaigns centered on December observances.

Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business

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Use these six strategies as a framework to make your company more environmentally frien...

Joe’s Picks: Stock That Company Store

These useful items are perfect for dedicat...

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This Week’s New Suppliers: Back-to-School Shopping Just Got Better

Discover creative products from new ASI su...

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Get In on the Custom Beaded Friendship Bracelet Trend

Taylor Swift fans have been trading handma...

Study Finds ‘Forever Chemicals’ in Paper, Bamboo Straws

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Reusable stainless-steel straws did not contain PFAS, according to the recent research.

Editor’s Picks: Vital Calendars

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They keep clients’ messages in front of customers all year round and foster brand loyal...

Stars, Stripes & Sales: Delight Clients With American-Made Drinkware

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Cheers to drinkware made in the USA!  There's a lot to love about  American-made...

VIDEO: How One Small Philadelphia Shop Uses Branded Merch

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The co-owners of Vault + Vine, a café and flower shop, want to foster community and acc...

5 Winning Ideas for Cap Decoration

Whether it’s a puff embroidery logo or a c...

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My Cat Is Making Me Use Reusable Drinkware

Getting a pet changed the promo products i...

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This Week’s New Suppliers: Effective, Fun & Fabulous Items

Discover creative products from new ASI su...

7 Questions To Ask Before Working With an Apparel Decorator

Pricing is only one part of the puzzle whe...

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Joe’s Picks: College Campus Essentials

These customized items are sure to come in...

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3 Sustainability Trends & Where They Fit in Promo

Designer T-shirts made from regenerative c...

Halloween Prep Creeps Earlier Into Summer

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Retailers stocked up in July, and Disney World launched its Halloween event in mid-Augu...

This Week’s New Suppliers: New Products for the New Season

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Discover creative products from new ASI suppliers.

Trucker Chic Is the New Black

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Trucker trendy and camo couture are styles to stay on top of this year.

Distributor Secrets for a Strong Second Half of 2023

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Reset, recharge and reinvigorate your sales momentum for the second half of the...

Editor’s Picks: Versatile Fleece & Sweatshirts

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As the weather cools down, the search for the perfect layering pieces begins. The style...

Podcast: All About Heat Printing On Demand

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If you're not taking advantage of heat printing on demand yet, it's time to get...