Strategy

To Dye For: Why Custom Colors Are Trending in Apparel

Strategy

The uniqueness of garment dye and effects like mineral washes make custom colors an ent...

Moving Fast Into 2025: A Message From Tim Andrews

Strategy

Last year underscored the power of promo, and there’s more to come this year.

Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-s...

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ASI Orlando 2025: Product Showcase Winners

As suppliers unveiled new products at ASI ...

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PPAI Expo Conference Day Focuses on Embracing Change & Making Connections

Keynoter Tiffani Bova, a former Salesforce...

‘Accidental Creative’ Author Shares Strategies for On-Demand Brilliance at skucon 2025

Strategy

Todd Henry and other speakers at the daylong promo conference in Las Vegas also focused...

Top Apparel Trends for 2025

Strategy

Here’s your look at this year’s leading styles across five of the most popular apparel ...

Decorating Roundup: Roland DGA Launches Direct-to-Film Printer

Strategy

Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode...

ASI Orlando 2025: Top Hard Goods Trends

Strategy

The show offered plenty of ideas and inspiration across categories like drinkware, writ...

ASI Orlando 2025: 10 Apparel & Headwear Trends From the Show Floor

Promo’s first big trade show of the year w...

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ASI Orlando 2025: The Value in Print for Promo Distributors

Adding print can help promo distributors r...

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ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns

The polling occurred during an Education D...

ASI Orlando 2025: How To ‘Flex’ Your Sales Style

Mimi Brown of AMP Up Success discussed how...

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ASI Orlando 2025: Master ChatGPT To Help Drive ‘Social Sales’ Efforts

Digital marketing expert Janet E. Johnson ...

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ASI Orlando 2025: Become a Pro at ‘Non-Cringey’ Self-Promotion

Sameena Safdar, CEO of Amplify Your Voice,...

The EcoVadis Effect: How It’s Driving Sustainability in Supply Chains

Strategy

The platform has been growing into a standard and in-demand assessment tool for the pro...

ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote

Strategy

The former trial lawyer’s story of how she bought back her family’s business, saved it ...

Top 10 of 2024: Print Stories

Strategy

The “print industry” covers a lot of ground. Here are some of the biggest stories from ...

The Exit Strategy Blueprint: 9 Steps to a Successful Sale

Strategy

Exiting a business requires meticulous planning, considering both financial and emotion...

Top 10 of 2024: Trends & Analysis

Strategy

ASI Media readers were invested in politics, unique brand collaborations and keeping up...

Promo Lessons From the Weirdest Brand Collaborations of 2024

Strategy

They might be the strangest thing you’ve seen all year – but these companies are doing ...