Strategy

Send Us Your Products for June Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

Promotions Planner: Sun & Fun

Strategy

Start presenting ideas to clients for campaigns centered on August observances.

Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

These types of experiential events are on ...

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End-Buyer Research: Construction

ASI’s exclusive research reveals client bu...

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Pacsun Heads Off to the Races With Formula 1 Merch

The beachy teen retailer looked to the spo...

Koozie Group Pen Goes Viral on TikTok

Strategy

A TikTok user shared a story about the “best pen she’s ever used,” and now the Top 40 s...

7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console

Strategy

To celebrate the 40th anniversary of the classic video game, the convenience chain is r...

Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing

Strategy

When it comes to  full-color printing sales opportunities , look no further than your...

Taylor Swift Mania Boosts Apparel Brand’s Sales

Strategy

After the pop star wore its hat promoting her beau Travis Kelce’s podcast, a Midwest me...

4 Tips for Spotting – and Avoiding – AI Washing

Artificial intelligence has been much hype...

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Make the Sale: How To Sell Outdoor Advertising for Any Event

Master the art of selling outdoor...

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End-Buyer Research: Finance & Insurance

ASI’s exclusive research reveals client bu...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

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Market Mastery: How To Tap Into Sales With 5 Top Industries

Maximize your sales numbers  by...

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Distributors Targeting Greek Market Turn to Students for Inspiration

Licensing barriers and inflationary pressu...

Your Path to Increased Profit: Is Every Department Thriving?

Strategy

Having a grasp on every aspect of your business is essential to finding the units where...

The Campaign Case Study: ‘Rounding Up’ For a Cause

Strategy

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...

ASI Chairman Norman Cohn Becomes TikTok Influencer

Strategy

An unboxing video his granddaughter posted on the social media site went viral this week.

Join the Movement & Wear the Change: Discover the Earthwise Collection

Strategy

Meet the Earthwise Collection from Vantage Apparel (asi/93390): where fashion meets...

Help Clients Gear Up for Adventure With Outdoor & Recreation Promos

Strategy

The weather is getting warmer, which means your outdoor promo sales numbers can start...

Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

Strategy

To ring in the anniversary of its 1924 founding, the largest retailer cooperative for h...