Strategy

7 Tips for Catering Direct Mail to Millennials & Gen Z

Strategy

These digital natives value authenticity, tangible experiences and meaningful connectio...

The Step-By-Step Guide to Selling Custom Products

Strategy

The  sales process for custom products  is more similar than you think to the stock...

Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate

Also, Stahls’ is offering an EasyRip servi...

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Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line

The garment decorator with a mission to pr...

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These 10 Mega Trends Are Driving Success in the Printing Industry

Peter Schaefer, a partner at New Direction...

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

Strategy

It’s another in-the-spotlight printing mistake that sparked criticism on social media a...

Why Heat Transfer Vinyl Is Ideal for Distributors

Strategy

Heat transfer vinyl is an affordable and effective method for promo companies looking t...

AI as an Efficiency & Empowerment Tool

Strategy

Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...

Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

Strategy

The mess-up from Mattel is another sharp reminder for print and promo products pros tha...

Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash ...

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This Year Has Been the Most Momentous Ever for M&A

Blockbuster buys involving Counselor Top 4...

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Send Us Your Products for December Showcases

Featured items will receive free editorial...

A Comprehensive Guide To Buying Apparel Decoration Equipment

From knowing the right time to invest to a...

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5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Shame and scolding are unlikely to sway cl...

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NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

The chicly designed apparel and accessorie...

Promotions Planner: A Month of Love

Strategy

Start presenting ideas to clients for campaigns centered on February observances.

3 Tips for Creating a Preppy Vintage Look

Strategy

Jeremy Picker of AMB3R (asi/590243) shares a behind-the-scenes glimpse into creating mu...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

Strategy

From turkeys to unicorns and pretty much everything in between, state and county offici...

ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

Strategy

ASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...

What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

Strategy

It’s time to literally think outside the box (or can, or bottle).

Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

Strategy

If you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel...