Strategy

‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

Strategy

This minimalistic trend sweeps generational lines by adding versatility, longevity and ...

Transform Branded Apparel With the Branding Success Guide

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Elevate your branded apparel with our latest trend guide - now available for...

Leopard Print Is Back on the Prowl

The pattern has re-emerged as a popular co...

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Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Plus, a running shoe company shows off 3D-...

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How To Sell Solutions: Expert Talking Points for 2024

It's time to elevate your sales skills....

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

Strategy

With the help of fashion designer Dapper Dan, the paint company is looking to populariz...

Food Brands Hope Customers Will Eat Up Promo

Strategy

Cereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

Strategy

The campaign leveraged Gen Z-specific marketing and current consumer trends to amplify ...

Fit, Fabric & Garment-Construction Questions Answered

Andrea Routzahn of alphabroder shared her ...

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Idea Generator: Creative Ideas for Custom Products

Looking for fresh and original branding...

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Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...

The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

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7 Questions To Ask on a Discovery Call

Establish a good fit with your prospect an...

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5 Tips for Building Your Personal Brand

Learn to stand out from the crowd by showc...

6 Steps To Launch a Direct Mail Campaign

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Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

Get in the Game With Sporty Chic

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The style combines street fashion with athleisure comfort, making it a perfect fit for ...

On-Trend Apparel for the Beach, Boardroom and Beyond

Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Strategy

Also, Vastex International released a new return-belt conveyor dryer, and Vantage Appar...

Promotions Planner: Longing for Summer

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Start presenting ideas to clients for campaigns centered on June observances.

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular

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DTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.