Strategy

5 Must-Know Facts About Print on Demand

Strategy

In this ASI Learning Network course, ASI Media’s Theresa Hegel gives an overview of the...

How AI Tools Can Help Boost Your Direct-To-Film Designs

Strategy

Julia Saxon of BeeGraphix explains how she used ChatGPT, Midjourney and other generativ...

How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges,...

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Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)

We ranked the largest trade shows by atten...

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A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond

Hitex Marketing Group partnered with Scott...

Q&A: How To Get the Most Out of Your Trade Show Experience

Strategy

Proven techniques like knowing who you want to visit and using activations can ensure s...

Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery

Strategy

The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a ...

What’s New in Apparel Decorating?

Strategy

Direct-to-film advancements and automation solutions were front and center at recent in...

What Promo Needs To Know About Commercial Printing

Strategy

For distributors looking to increase margins or expand services, here’s a rundown of th...

How To Sublimate the Top of a Bucket Hat

Angie Meese of That Shirt Shack explains h...

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My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Industry distributors share the promo prod...

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How Distributors Are Winning Sales Despite International Tourism Slowdown

Shifting travel patterns (including a rise...

3 Goals for Distributors’ First 3 Months

In this course on the ASI Learning Network...

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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Apparel decorators produced a creative col...

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creativ...

From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements

Strategy

Complex requirements from potential clients have compelled distributors to devote more ...

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

Strategy

A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...

ASI Orlando 2026: A Wrap-Up of the 3-Day Event

Strategy

The industry’s first show of the year featured two days of exhibits, a full slate of pr...

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

ASI Orlando 2026: Full Recap of the Show

Strategy

The first promo trade show of the year offered attendees professional development oppor...

ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

Strategy

The chief marketing officer of the Atlanta Hawks shared the story of starting her caree...