Strategy

Editor’s Picks: Spacious Tote Bags

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With single-use plastic bans proliferating, these items are essential for grocery store...

Industry Companies, Brands Work To Close the Loop on Fashion

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Check out a few examples of how apparel makers are incorporating circular design into t...

This Week’s New Suppliers: Make a Lasting Impression

Discover creative products from new ASI su...

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Think About Your Ink: How To Save Money & Improve Product Fulfillment

To achieve the  best prints  and  most...

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Decorating Roundup: Boost Speed & Efficiency

Equipment sellers share details of their l...

Promotions Planner: Winter Is Coming

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Start presenting ideas to clients for campaigns centered on December observances.

Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business

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Use these six strategies as a framework to make your company more environmentally frien...

Joe’s Picks: Stock That Company Store

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These useful items are perfect for dedicated employees.

This Week’s New Suppliers: Back-to-School Shopping Just Got Better

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Discover creative products from new ASI suppliers.

Get In on the Custom Beaded Friendship Bracelet Trend

Taylor Swift fans have been trading handma...

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Study Finds ‘Forever Chemicals’ in Paper, Bamboo Straws

Reusable stainless-steel straws did not co...

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Editor’s Picks: Vital Calendars

They keep clients’ messages in front of cu...

Stars, Stripes & Sales: Delight Clients With American-Made Drinkware

Cheers to drinkware made in the USA!...

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VIDEO: How One Small Philadelphia Shop Uses Branded Merch

The co-owners of Vault + Vine, a café and ...

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5 Winning Ideas for Cap Decoration

Whether it’s a puff embroidery logo or a c...

My Cat Is Making Me Use Reusable Drinkware

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Getting a pet changed the promo products in my life – just not in the way I expected.

This Week’s New Suppliers: Effective, Fun & Fabulous Items

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Discover creative products from new ASI suppliers.

7 Questions To Ask Before Working With an Apparel Decorator

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Pricing is only one part of the puzzle when shopping for a screen printer or embroiderer.

Joe’s Picks: College Campus Essentials

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These customized items are sure to come in handy in dorms, at parties and on road trips.

3 Sustainability Trends & Where They Fit in Promo

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Designer T-shirts made from regenerative cotton, a university-wide upcycling project an...

Halloween Prep Creeps Earlier Into Summer

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Retailers stocked up in July, and Disney World launched its Halloween event in mid-Augu...