Strategy

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

Strategy

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...

Market Mastery: How To Tap Into Sales With 5 Top Industries

Strategy

Maximize your sales numbers  by targeting  top markets  with products that fulfill...

Distributors Targeting Greek Market Turn to Students for Inspiration

Licensing barriers and inflationary pressu...

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Your Path to Increased Profit: Is Every Department Thriving?

Having a grasp on every aspect of your bus...

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The Campaign Case Study: ‘Rounding Up’ For a Cause

A California-based distributor’s on-trend ...

ASI Chairman Norman Cohn Becomes TikTok Influencer

Strategy

An unboxing video his granddaughter posted on the social media site went viral this week.

Join the Movement & Wear the Change: Discover the Earthwise Collection

Strategy

Meet the Earthwise Collection from Vantage Apparel (asi/93390): where fashion meets...

Help Clients Gear Up for Adventure With Outdoor & Recreation Promos

Strategy

The weather is getting warmer, which means your outdoor promo sales numbers can start...

Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

Strategy

To ring in the anniversary of its 1924 founding, the largest retailer cooperative for h...

#Counselor70: Choose Counselor’s Most Iconic Cover

You voted for your favorite from each deca...

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Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Plus, Arcus Printers has introduced a new ...

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What’s Going on With the Science Based Targets Initiative?

SBTi – a group that sets climate-reduction...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Promo veterans look back on their most mem...

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Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

As Combs kicks off his “Growin’ Up and Get...

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Fanatics & Cactus Jack College Merch Collab Flies Off Rack

The sports outfitter collaborated with rap...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

Strategy

At one of the largest arts festivals in the country, many eschewed fine-art purchases f...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

Strategy

There's no shortage of  sustainability claims  in the industry these days....

5 Fun & Popular Merch Items From the 2024 Masters

Strategy

Official swag from golf’s first major tournament of the year is some of the hardest to ...

An Inside Look at Top Promo Markets

Strategy

Strategies, products and intel to successfully target evolving verticals.