ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

The Secrets Behind Bringing Retail Brands to Promo
The Secrets Behind Bringing Retail Brands to Promo
Strategy

An influx of retail brands has created a wealth of high-end choice for buyers. But as s...

7 Questions To Ask on a Discovery Call
7 Questions To Ask on a Discovery Call
Strategy

Establish a good fit with your prospect and demonstrate value to successfully close the...

Get in the Game With Sporty Chic

The style combines street fashion with ath...


5 Tips for Building Your Personal Brand

Learn to stand out from the crowd by showc...


6 Steps To Launch a Direct Mail Campaign

Stand out in a digital world by marketing ...

On-Trend Apparel for the Beach, Boardroom and Beyond
On-Trend Apparel for the Beach, Boardroom and Beyond
Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer
Decorating Roundup: Arcus Printers Releases UV DTF Printer
Strategy

Also, Vastex International released a new return-belt conveyor dryer, and Vantage Appar...

Promotions Planner: Longing for Summer
Promotions Planner: Longing for Summer
Web Exclusive

Start presenting ideas to clients for campaigns centered on June observances.

Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular
Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular
Web Exclusive

DTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.

Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started

Looking for the next big thing in...


#Counselor70: Pick Your Favorite Cover from the 2010s – Present

Help us celebrate 70 years of Counselor by...


#Counselor70: Pick Your Favorite Cover from the 2000s

Help us celebrate 70 years of Counselor by...

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

The California-based supplier of retail-in...


#Counselor70: Pick Your Favorite Cover from the 1990s

Help us celebrate 70 years of Counselor by...


What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo

With unique considerations and ...

Tech Products Get a Makeover With Recycled Materials
Tech Products Get a Makeover With Recycled Materials
Web Exclusive

A number of suppliers are making phone chargers and other tech accessories out of certi...

#Counselor70: Pick Your Favorite Cover from the 1980s
#Counselor70: Pick Your Favorite Cover from the 1980s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Web Exclusive

Indirect greenhouse gas emissions up and down the supply chain often have the biggest e...

#Counselor70: Pick Your Favorite Cover from the 1970s
#Counselor70: Pick Your Favorite Cover from the 1970s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.

Wag-Worthy Swag: How To Unleash the Power of Pet Promos
Wag-Worthy Swag: How To Unleash the Power of Pet Promos
Web Exclusive

We sniffed out the secret to becoming the top dog of promo sales ! Discover why pet...

#Counselor70: Pick Your Favorite Cover from the 1960s
#Counselor70: Pick Your Favorite Cover from the 1960s
Web Exclusive

Help us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.