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Strategy
SOI 2023: Sales – A Different Set of Worries
Web ExclusiveThe eternal concern of landing an order has become top priority once again.
SOI 2023: International & Made in the USA – The Situation Overseas
Web ExclusiveWhile China stands alone as the dominant manufacturer, the push to diversify sourcing r...
SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class
How do distributors differ according to si...
SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class
While they all sell products, suppliers of...
Editor’s Picks: Commanding Team Spirit Items
From season-schedule magnets to car flags,...
VIDEO: Phillies Fans Show Off Baseball Merch
Web ExclusiveThe American pastime has a strict dress code.
Learn How To Profit With Headwear
Web ExclusiveAre you searching for new profit opportunities for your business? Looking to grow...
Send Us Your Products for September Showcases
Web ExclusiveFeatured items will receive free editorial exposure on ASICentral.
Joe’s Promo Picks: Hit the Trail
Web ExclusiveThese branded items will be welcomed additions on trips into the great outdoors.
This Week’s New Suppliers: All the Basics
Discover creative products from new ASI su...
Person of the Year 2023: Andy Shape, Stran & Company
Stran’s dedicated leader boldly took the c...
International Person of the Year 2023: Teresa Fang, alphabroder
In her important sourcing role, Fang exper...
Distributor Entrepreneurs of the Year 2023: Jon Alagem & Michael Scott Cohen, Harper + Scott
This dynamic pair is making their mark wit...
Supplier Entrepreneur of the Year 2023: William Lovelace, Diamondback Branding
Entrepreneurship runs through the blood of...
Woman of Distinction 2023: Mary Dobsch, The Chest
The promo lifer has built a career out of ...
Technology Executive of the Year 2023: Irwin Goldstein, HALO Branded Solutions
Web ExclusiveThis vocal digital integration proponent is helping his billion-dollar distributor reac...
Distributor Family Business of the Year 2023: Walker-Clay
Web ExclusiveThe Clay family has spent generations in the promo industry, staying true to its values...
Sponsored Content
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all...
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5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient...
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How To Sell High-End Headwear: A Look Inside a Fashion Favorite
To win business with prestigious clients , you must present premium...
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Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll...
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Supplier Family Business of the Year 2023: Burnside/Sierra Pacific
Web ExclusiveWolf Finkelman survived the Holocaust, emigrated to the U.S. and built a family and a c...
Bess Cohn Humanitarian of the Year 2023: Donna Raucher, Proforma GPS
Web ExclusiveThe Las Vegas woman regularly volunteers at Living Grace Homes, which provides transiti...
Bess Cohn Humanitarian of the Year 2023: Teresa Fudenberg, Storm Creek
Web ExclusiveThe CEO of the Eagan, MN-based sustainable apparel supplier says her company has commit...
Lifetime Achievement Award 2023: Norman Cohn, ASI
Web ExclusiveThrough passion, curiosity and honesty, a kid from Iowa built the promo industry we kno...