Strategy

Look Beyond the Logo: Why Product Ingredients Matter in 2024

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This year, products don't just need to look cool - they need to be  made well  with ...

7 Tips for Boosting Your SEO

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Search engine optimization is an important strategy for business success. Here are step...

Send Us Your Nominations for the 2024 Counselor Awards

Here’s your opportunity to share your opin...

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Your Path to Increased Profit: Take Care of Yourself First

Business owners who underpay themselves ye...

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3 Ideas for Retro Chenille Patches

The fuzzy embellishment can add dimension ...

Welcome to Product Hub – Your Fresh Ideas Destination

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Our just-launched product-specific page features the latest in showcases, new offerings...

Decorating Roundup: Ninja Transfers Launches ‘PermaStickers’

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Also, Roland DGA has released new desktop printers, including one for direct-to-film pr...

Q&A: Bluesign CEO Discusses Sustainable Chemistry & Digital Product Passports

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The Swiss company has been focused on environmentally responsible textiles for years an...

North Carolina Reclaims Its Apparel Heritage – With a Sustainable Twist

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Once a global epicenter for clothing production, North Carolina is transforming its leg...

This Company Turns Old Tees Into Cherished, Sustainable Keepsakes

Project Repat creates USA-made T-shirt qui...

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Exclusive Research: Next-Gen Perceptions of Promo

A joint survey from ASI shows that young b...

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6 Intriguing Gadgets From CES 2024

The massive trade show attracted around 13...

Send Us Your Products for February Showcases

Featured items will receive free editorial...

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Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

The entry-level printer can also handle di...

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The Bright Side: Quinn Celebrates 30 Years

What began as a one-person flag and banner...

6 Tactics for Handling Sales Objections

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Here’s how to get the prospect to the close.

Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line

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Bad hires and underperformers will drain your profitability, so look to empower your em...

The 2022-2023 Multi-Line Rep Directory

Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

2023 Product of the Year: The Stanley Quencher

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It’s a social media sensation, the next big thing in the drinkware boom – and the must-...

Be a Part of ASI’s Summer Internship Program

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ASI provides free ESP access and training for promo industry interns.

4 Sustainability Trends To Watch in 2024

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Brands are increasingly looking for third-party eco-certifications as a strategy to cut...