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Strategy
Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel
StrategyWith the help of fashion designer Dapper Dan, the paint company is looking to populariz...
Food Brands Hope Customers Will Eat Up Promo
StrategyCereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...
Your Path to Increased Profit: Marketing Is an Investment, Not an Expense
Instead of randomly spending, create a str...
Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz
The campaign leveraged Gen Z-specific mark...
Fit, Fabric & Garment-Construction Questions Answered
Andrea Routzahn of alphabroder shared her ...
Idea Generator: Creative Ideas for Custom Products
Web ExclusiveLooking for fresh and original branding ideas to share with your clients? Stop...
Screen Printing Perfected: How To Simplify Decoration With Automation & More
Web ExclusiveScreen printing just got even simpler, thanks to the AutoTex SC from AutoTran,...
The Secrets Behind Bringing Retail Brands to Promo
StrategyAn influx of retail brands has created a wealth of high-end choice for buyers. But as s...
7 Questions To Ask on a Discovery Call
StrategyEstablish a good fit with your prospect and demonstrate value to successfully close the...
Get in the Game With Sporty Chic
The style combines street fashion with ath...
5 Tips for Building Your Personal Brand
Learn to stand out from the crowd by showc...
6 Steps To Launch a Direct Mail Campaign
Stand out in a digital world by marketing ...
On-Trend Apparel for the Beach, Boardroom and Beyond
As travel and tourism continue to rebound,...
Decorating Roundup: Arcus Printers Releases UV DTF Printer
Also, Vastex International released a new ...
Promotions Planner: Longing for Summer
Start presenting ideas to clients for camp...
Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular
Web ExclusiveDTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.
Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started
Web ExclusiveLooking for the next big thing in branded decoration? You've come to the right place....
Sponsored Content
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start?...
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Now Available: 2026 Print on Demand Industry Report
Transform your apparel and merchandising strategy with the exclusive Print on Demand...
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#Counselor70: Pick Your Favorite Cover from the 2010s – Present
Web ExclusiveHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
#Counselor70: Pick Your Favorite Cover from the 2000s
Web ExclusiveHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Lane Seven Apparel Named Official SXSW T-Shirt Sponsor
Web ExclusiveThe California-based supplier of retail-inspired basics is also the sponsor of a mobile...
#Counselor70: Pick Your Favorite Cover from the 1990s
Web ExclusiveHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.