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Strategy
The Baby Tee Grows Up
Web ExclusiveA style staple in the ’90s and early aughts, the shrunken shirt is back with a more mod...
This Week’s New Suppliers: Quality Products for a Lasting Impression
Web ExclusiveDiscover creative products from new ASI suppliers.
4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection
Promo products distributors can capitalize...
Joe’s Promo Picks: Attention-Grabbing Giveaways
In-person gatherings continue to gain in f...
The 17 Sustainable Development Goals & Why They Matter
The UN created the SDGs in 2015 as an urge...
Editor’s Picks: Adaptable Sweaters & Vests
Web ExclusiveThese garments are excellent for branding, offering a stylish and practical way to show...
Photos From ‘Big Slick’ 2023
Web ExclusivePromo helps drive record results at annual Kansas City fundraiser.
Decorating Roundup: Equipment That Saves Time & Energy
Web ExclusiveNew equipment, software and materials help apparel decorators boost productivity.
Promotions Planner: I’ll Drink to That
Web ExclusiveStart presenting ideas to clients for campaigns centered on September observances.
This Week’s New Suppliers: New Seasons & New Products
Discover creative products from new ASI su...
3 Fun Merch Trends From Apple’s WWDC Swag Bag
The branded items from the tech giant’s an...
When To Source Products From Inside or Outside the U.S.
Learn how to decide when it's worth it...
Develop a Sales Differentiation Strategy in 5 Steps
Determine how you stand out from the compe...
Editor’s Picks: Delectable Food Gifts
These items have universal appeal and offe...
This Week’s New Suppliers: Get Ready for Warm Weather
Discover creative products from new ASI su...
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
Web ExclusiveNHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...
Decorator’s View: Navigating Graphic Placement on Apparel
Web ExclusiveIn this new series of columns, decorated-apparel industry veterans share tips to help p...
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How To Make the Sale for American-Made Blankets
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3 Situations When You Should Sell Imported Products
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5 Smart Strategies for Repurposing Logoed Items
Web ExclusiveConsider these methods for breathing new life into obsolete promo products.
5 Ideas for Using WGSN’s 2025 Color of the Year
Web ExclusiveFuture Dusk, a dark, moody hue between blue and purple, is versatile enough to work wit...
Building a People-First Company
Web ExclusiveSuppliers and distributors dig into what it really means to care for the people behind ...
This Week’s New Suppliers: Promo Favorites
Web ExclusiveDiscover creative products from new ASI suppliers.