Strategy

How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets

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Behind sorority recruitment is a multimillion-dollar merchandise market of personalized...

Editor’s Picks: Colorful Packaging & Gift Wrap

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In gift-giving, presentation is everything. Suppliers have what end-buyers need to make...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

Taylor Swift is the star of what’s likely ...

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MoCRA Sets New Cosmetics Regulations To Implement by Year’s End

The Modernization of Cosmetics Regulation ...

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‘Barbie’ Movie Unleashes Pink-Product Frenzy

The trend is likely to continue into the h...

Decorating Roundup: Cool Inks & Hot Leather

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Leather sheets for custom engraved patches and high pigment inks with a flexible curing...

This Week’s New Suppliers: Ramp Up Q4 Gifting

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Discover creative products from new ASI suppliers.

SOI 2023: 5 Industry Trends – What’s Moving the Needle

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The data from our SOI report shines a light on some of the biggest developments in promo.

What Happened to the ’90s Hypercolor Trend?

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Though the look never made a full comeback, its legacy lives on through promo products ...

How To Decorate Fall Apparel Favorites

Creating fashionable fall promo apparel...

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Wrapped in Comfort: Bestselling Features of NLA Fleece

Ahh, fall. The season of pumpkin spice,...

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Promotions Planner: Look Ahead to Fall

Start presenting ideas to clients for camp...

This Week’s New Suppliers: New Products for Summer’s End

Discover creative products from new ASI su...

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Editor’s Picks: Enticing Food and Beverage Gifts

They’re essential for thanking dedicated s...

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Q3 Customers: Sales Prospects for Popular Promos

As we reach the  second half of the...

Joe’s Picks: Boost Employee Engagement

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Your clients can recognize and thank their team members with unique branded items.

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

This Week’s New Suppliers: Fall Into New Items

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Discover creative products from new ASI suppliers.

Look to Fall 2023 Trends for Upcoming Campaigns

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From lace accents to tailored blazers, here’s what’s popular in fashion circles that wi...

Editor’s Picks: Commanding Team Spirit Items

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From season-schedule magnets to car flags, these products help build excitement for tea...

State of the Industry 2023

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The promo industry has recovered. What comes next? Becoming bigger and better.