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Strategy
Next Level Apparel Highlight: Sueded Collection
Web ExclusiveOne collection in the Next Level Apparel (asi/73867) lineup that deserves more...
Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded
Web ExclusiveBefore 2020, loungewear was for just that: lounging. As long as items were...
Decorating Design Details: Techniques & Tips for Success
In the world of promotional apparel,...
Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
In-person class is back in session!...
4 Ways to Make Halloween’s Epic Comeback Count
The spooky holiday is expected to be huge ...
Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet
Web ExclusiveAmid more anti-swag rhetoric, it’s important to remember our industry can have a positi...
57 Reasons to Wear Secondhand Clothes
Web ExclusiveHeinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...
This Week’s New Suppliers: Classic Promo for All
Web ExclusiveDiscover creative products from new ASI suppliers.
Top Products: Hard Goods & Soft Goods to Sell ASAP
Web ExclusiveTired of searching for multiple suppliers to get the job done? Save time...
2022 Gift Guide: Ace Holiday Orders in 4 Steps
The fourth quarter is your time to shine. ...
How to Sell Custom Loungewear: Trendy Colors, Popular Techniques & Target Customers
It's no secret that loungewear is...
Buyers Won’t Settle Forever for Slow Turnaround Times
Rush orders have declined the last two yea...
Preppy Styling Is a Promo Classic
Academia-inspired looks have been trending...
5 Tips to Stay Organized in the Office
Clutter can increase stress levels and hin...
This Week’s New Suppliers: The Future of Promo
Discover creative products from new ASI su...
Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware
Web Exclusive‘Tis the season of giving, and what better way for your clients to celebrate than by...
4 Ways to Avoid Greenwashing in Your Marketing
Web ExclusiveA number of companies are getting dinged for making false environmental claims, and the...
Sponsored Content
How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers
Learn how you can screen print with just your heat press, all without the messy inks,...
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Now Available: WishBook Holiday Gift Guide
Now's the time to secure end-of-year sales. Make sure you're prepared with popular...
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Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to...
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Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372)...
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5 Proven Ways to Reduce Microfiber Shedding
Web ExclusiveMicroplastics, often from synthetic textiles, are polluting the oceans and harming mari...
Apparel Decorating Roundup: PVC Patches, Silicone Ink & More
Web ExclusiveCheck out a few of the latest offerings from decorating supply companies.
This Week’s New Suppliers: Products That Have Your Back
Web ExclusiveDiscover creative products from new ASI suppliers.
This Summer’s Buzzworthy Beer Marketing
Web ExclusiveWhether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...