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Strategy
Editor’s Picks: Commanding Team Spirit Items
Web ExclusiveFrom season-schedule magnets to car flags, these products help build excitement for tea...
State of the Industry 2023
Web ExclusiveThe promo industry has recovered. What comes next? Becoming bigger and better.
SOI 2023: Order Values – Sharp Increases Cause for Optimism
A rebound in margins and order sizes was m...
SOI 2023: Products – Apparel Comes Out Ahead
As the data shows, it’s not 2020 anymore.
SOI 2023: Pricing – Why Markups Are Here to Stay
Costs and eroding margins are forcing supp...
SOI 2023: Markets – Status Quo at the Top
Web ExclusiveFor stability you can bank on, turn to the largest end-buyer verticals in promo.
SOI 2023: Supply Chain – The Crisis is Over
Web ExclusivePromo has made it through the worst, but that doesn’t mean sourcing worries are a thing...
SOI 2023: Labor – Hiring Difficulties Still Linger
Web ExclusiveFinding and retaining talent got somewhat easier, but discovering top people is still p...
SOI 2023: Distributor-Supplier Relationships – Strengthened Through Communication
Web ExclusiveFollowing a tense couple of years, the bond between the two sides is back on firmer gro...
SOI 2023: Sales – A Different Set of Worries
The eternal concern of landing an order ha...
SOI 2023: International & Made in the USA – The Situation Overseas
While China stands alone as the dominant m...
SOI 2023: Distributor Snapshots – Top Challenges and Markets by Revenue Class
How do distributors differ according to si...
SOI 2023: Supplier Snapshots – Sources of Competition and Biggest Challenges by Revenue Class
While they all sell products, suppliers of...
VIDEO: Phillies Fans Show Off Baseball Merch
The American pastime has a strict dress code.
Learn How To Profit With Headwear
Are you searching for new profit...
Joe’s Promo Picks: Hit the Trail
Web ExclusiveThese branded items will be welcomed additions on trips into the great outdoors.
Send Us Your Products for September Showcases
Web ExclusiveFeatured items will receive free editorial exposure on ASICentral.
Sponsored Content
Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache
Expand your promo services - no warehousing or extra work required. Today's...
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How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say...
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The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
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This Week’s New Suppliers: All the Basics
Web ExclusiveDiscover creative products from new ASI suppliers.
Editor’s Picks: Thoughtful Employee Gifts
Web ExclusiveWhether clients want a motivational item or a token of appreciation, the industry is fu...
Person of the Year 2023: Andy Shape, Stran & Company
Web ExclusiveStran’s dedicated leader boldly took the company public as part of an ambitious growth ...
International Person of the Year 2023: Teresa Fang, alphabroder
Web ExclusiveIn her important sourcing role, Fang expertly navigated the worst that the global suppl...