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Strategy
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
StrategyReplete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...
Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
StrategyPlus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July ...
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dime...
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right bal...
The 2025-2026 Multi-Line Rep Directory
Here’s the latest listing of the industry’...
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
StrategyPlus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...
ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
StrategyThe former American Apparel marketing director and bestselling author presented a sessi...
ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration
StrategyGray and Lott discuss topics including print-on-demand dominance, investing in inventor...
ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables
StrategyThe Bundy Group executive presented data-driven perspectives on global economic trends,...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big...
Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
The branding agency is providing promo, pr...
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
Dunkin’ collaborated with Stoney Clover La...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
The partnership takes brand engagement to ...
Expand, Elevate & Win More Business With Commercial Print
For promotional products distributors, sel...
Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market
The phenomenon is a testament to the iconi...
4 Steps To Printing a Vintage Concert T-Shirt
StrategyWith ’90s nostalgia more popular than ever, creating a tee with a vintage feel can be a...
Decorating Roundup: Penn Emblem Nabs NAUMD Award
StrategyAlso, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA ...
Sponsored Content
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
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How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
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3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made...
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2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option...
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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
StrategyThe Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...
Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
StrategySlow industry sales and a reversal in the labor market have spurred a surprising resurg...
Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo
StrategyA graphic designer by trade, Katlin has been selling promotional products since the ’90s.
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs
StrategyDuring this difficult time, ASI is committed to strengthening industry trust and ensuri...