Strategy

The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection

Strategy

Apparel decorators produced a creative collection of branded merch to outfit the hosts ...

Creativity & Storytelling Highlighted at PPAI Expo 2026

Strategy

Abigail Posner, former director of creative works at Google, encouraged the audience to...

From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements

Complex requirements from potential client...

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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor...

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ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year feat...

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

ASI Orlando 2026: Full Recap of the Show

Strategy

The first promo trade show of the year offered attendees professional development oppor...

ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

Strategy

The chief marketing officer of the Atlanta Hawks shared the story of starting her caree...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

ASI Orlando 2026: Build a Trusted Printer Network

A panel of three print/promo distributors ...

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ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker

Jason McCracken of Counselor Top 40 distri...

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ASI Orlando 2026: Driving Sales Success With Strong Supplier-Distributor Relationships

Katie Kailik, director of sales at Peerles...

ASI Orlando 2026: Demystifying AI To Win Clients & Stand Out as a Distributor

Sterling McKinley of Clarity AI Solutions,...

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ASI Orlando 2026: Distributors Project Overwhelming Sales Optimism for 2026

As Education Day concluded, flash polling ...

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ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’

Marketing is more than a single slogan the...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Strategy

Reliability is the real currency when it comes to supplier-distributor relationships in...

Top 10 of 2025: Canadian Stories

Strategy

Readers in the Great White North were hungry for details on labour disputes, industry e...

5 Insights for Building Strong Supplier-Distributor Partnerships

Strategy

Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...

Top 10 of 2025: Print & Promo Marketing

Strategy

The most-read stories from the converging worlds of print and promotional products.

Top 10 of 2025: Trends, Analysis & Commentary

Strategy

ASI Media’s readers were especially eager for data this year on everything from promo s...