Strategy

Decorating Roundup: Equipment That Saves Time & Energy

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New equipment, software and materials help apparel decorators boost productivity.

Promotions Planner: I’ll Drink to That

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Start presenting ideas to clients for campaigns centered on September observances.

This Week’s New Suppliers: New Seasons & New Products

Discover creative products from new ASI su...

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3 Fun Merch Trends From Apple’s WWDC Swag Bag

The branded items from the tech giant’s an...

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When To Source Products From Inside or Outside the U.S.

Learn how to decide when it's worth it...

Editor’s Picks: Delectable Food Gifts

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These items have universal appeal and offer a delightful sensory experience for recipie...

Develop a Sales Differentiation Strategy in 5 Steps

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Determine how you stand out from the competition, then communicate it to prospects and ...

This Week’s New Suppliers: Get Ready for Warm Weather

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Discover creative products from new ASI suppliers.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm

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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

5 Smart Strategies for Repurposing Logoed Items

Consider these methods for breathing new l...

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Decorator’s View: Navigating Graphic Placement on Apparel

In this new series of columns, decorated-a...

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5 Ideas for Using WGSN’s 2025 Color of the Year

Future Dusk, a dark, moody hue between blu...

Building a People-First Company

Suppliers and distributors dig into what i...

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Editor’s Picks: Functional USA-Made Products

Help your clients embrace civic pride and ...

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This Week’s New Suppliers: Promo Favorites

Discover creative products from new ASI su...

Learn How To Profit With Promotional Merchandise

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Looking for new ways for your T-shirt business to stand out? Consider adding...

Now Trending in Apparel: The Latest Looks To Present Your Clients

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Fashion trends are ever-changing , and promo apparel is no exception. Learn from...

2023 Salespeople of the Year

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Big sales, big clients, big deals – these reps do it all.

6 Ways to Care for Your Employees’ Physical Health

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Employers can encourage their staff to practice better lifestyle habits, which mitigate...

This Week’s New Suppliers: Products for Every Season

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Discover creative products from new ASI suppliers.

Joe’s Promo Picks: Distinctive Finds

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Check out these unique items for a variety of sporty markets, including travel, walks/r...