Strategy

I Don’t Want To Throw Away These Logoed T-Shirts

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It’s not obvious to me and millions of other people how to recycle clothing. We need to...

Make a Splash With the Mermaid Trend

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End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...

Editor’s Picks: Fundamental Polos & Golf Accessories

There are ample opportunities for branded ...

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Stat Spotlight: Consumers Care About Sustainability Claims

A joint study by NielsenIQ and McKinsey fo...

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This Week’s New Suppliers: Elevated Branding

Discover creative products from new ASI su...

3 Trends To Target Gen Z

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Savvy and quirky, Gen Z loves technology and leisure activities. Targeting the intersec...

Joe’s Promo Picks: Welcome New Hires

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Bundle together unique, functional items that show appreciation to companies’ newest te...

Decorating Roundup: Education, Equipment & Supplies

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Equipment and material suppliers roll out new features to ramp up production.

Fact vs. Fiction: Debunking 5 Decorated Apparel Myths

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The advancing pace of technology and innovation is turning standard apparel decoration ...

7 Tips for Beating the Winter Blues

The cold months can be long and, yes, depr...

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Get in on the #StanleyCup Trend

A 40-oz. stainless-steel tumbler is taking...

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The Best Decoration Techniques for CVC Jersey

When selling affordable apparel such as...

CVC Jersey/Cotton: Top Styles To Sell Your Clients

CVC and cotton apparel just got a major...

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Editor’s Picks: Prominent Banners & Flags

They dot the landscape to announce sales, ...

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Send Us Your Nominations for the 2023 Counselor Awards

Here’s your opportunity to share your opin...

Promotions Planner: On the Job

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Start presenting ideas to clients for campaigns centered on May observances.

Trend Alert: Go Big With Oversized Bags

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The large accessory is back in vogue, and that’s great news for the industry.

This Week’s New Suppliers: Boost February Sales

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Discover creative products from new ASI suppliers.

Culture Studio Shares Tips for Expanding Your Business

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The Chicago-based apparel decorator recently opened a second location in Daytona Beach,...

One Model, Six Outfits and Decades of Fashion Trends

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Fashion is looking to the past to chart its future.

Emblematics Switches to Compostable Bags

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The supplier says it’s phasing out traditional polybags to package its branded lapel pi...