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Strategy
FIFA Fan Festival Charms Fans With Creative Promo
StrategyGiveaways with hyper-personalized elements prove popular at the event in Philadelphia’s...
Why High-Velocity Decoration Is a Survival Strategy
StrategyDirect-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Bachelorette parties are high-spend events...
Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have bee...
As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on ...
Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
StrategySome international soccer fans coming to the U.S. for the World Cup left with a love of...
PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption
StrategyNearly 200 women attended the conference held in Milwaukee, WI.
Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
StrategyAttendees heard a keynote from “Shark Tank” star Daymond John and explored product tren...
How Something Inked Landed & Executed Its World Cup Licensing Program
StrategyThe Counselor Top 40 distributor used existing relationships to place branded merchandi...
Everything Is Customer Service: The Right Way To Build Trust
Stellar customer service creates trust, wh...
Inside the ASI Show Pavilion at PRINTING United Expo 2026
The “show within a show” debuting this yea...
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
The massive installation in Philadelphia’s...
4 Best Practices To Avoid Nightmare Scenarios With Contract Decorators
Distributors and contract decorators must ...
SwagDrop Survey Reveals ‘Choice Gap’ in Corporate Merch Programs
The Canadian distributor found that brande...
How 35 Years in Print Led to Promo
Steve Enright of PromoPrint Group shares w...
How RushOrderTees Contributed to the NHL ‘WAG Jackets’ Trends
StrategyMatching jackets worn by NHL players’ wives during the playoffs have become ornate and ...
5 Tips for Better Color Management
StrategyIn the print and promo world, accuracy is paramount. These tips will help ensure color ...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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Why You Should Sell Made-in-the-USA for America’s 250th Anniversary
This year marked America's 250th anniversary , sparking demand for American-made...
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How To Sell Camo Caps: The New, Must-Have Statement Accessory
Camouflage is having a major fashion moment . No longer only for the outdoors, camo...
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10 Name Badge Sales Prospects for Year-Round Profits
As you prepare your sales strategy for 2027, be sure to prioritize these profitable...
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‘Dyslexia Is My Superpower’: How Josh Turner of Stand4 Socks Found Success
StrategyThe British entrepreneur runs a certified B-Corp supplier that has donated close to 1 m...
Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone
StrategyPromo products create the strongest impact when they deliver a meaningful experience, n...
Q&A: Why the ASI Show Pavilion at PRINTING United Expo Is Key for Promo
StrategyDave Leskusky, president of PRINTING United Expo, also explains why the convergence of ...
Buyers Are Using AI for Search – Are You Showing Up?
StrategyConversational AI is quietly rerouting corporate accounts. Here’s what distributors can...