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Strategy
Tech Roundup: The Race for Augmented Reality
Web ExclusiveMeta, Google and Snap are among the many companies aiming to bring augmented and mixed ...
Festivals, Sports & Concerts: The Return of Large-Scale Events
Web ExclusiveAfter two years of postponements, cancellations and limited attendance, blockbuster eve...
This Week’s New Suppliers: Promo Opportunities
Discover creative products from new ASI su...
The Campaign: An Earth Day Mailer for Ralph Lauren
Edna Hall of Harper + Scott spearheaded th...
Editor’s Picks Showcase: Practical Multifunctional Pens
The traditional pen is a favorite among en...
Podcast: How to Supercharge the Sales Process With Better Apparel Decoration
Web ExclusiveImagine what the impact on your distributorship would be if you could say "yes" to...
Promotions Planner: Last of Summer Sun
Web ExclusiveStart presenting ideas to clients for promotions centered on August observances.
Q&A: Program Aims to Drive Forced Labor Out of Cotton Production
Web ExclusivePatricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...
Infographic: A Growing Interest in Sustainable Products
Web ExclusiveAcross generations, consumers have been seeking out and spending more on sustainable an...
This Week’s New Suppliers: Everyday Goodies
Discover creative products from new ASI su...
Mid-Year Review: 10 Drinkware Styles In High Demand
Drinkware is always in high demand -...
4 Emerging Product Trends & How to Start Selling Them
Promo trends change often - are you up...
Vlog: The Original CVC - Top Athleisure Trends to Watch
If there's one promo trend that isn't...
Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas
There's more to promotional bandannas...
Winning Sports Uniforms
From youth and high school teams to colleg...
ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine
Web ExclusiveThe money will be used to help Red Cross workers deliver aid to Ukrainians in need.
7 Product Categories You Must Decorate for Full-Color Profits
Web ExclusiveProduct decoration just got even easier. No longer do you need two different machines...
Sponsored Content
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line...
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How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
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3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made...
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2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option...
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The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business
Web ExclusiveWe resist change for all kinds of reasons. Chief among them is not our ...
Writing a More Sustainable Future
Web ExclusiveAward-winning penmaker Uma wants promo distributors to buy less and buy better.
This Week’s New Suppliers: To-Go Gems
Web ExclusiveDiscover creative products from new ASI suppliers.
Joe’s Promo Picks: Travel Accessories
Web ExclusiveThose heading out on trips this summer and fall are sure to appreciate these essential ...