Strategy

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

The sound of crashing waves was calling...

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How to Offer Embroidered Patches With Only a Heat Press

A thread and needle is one of the most...

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Case Study: Creating Sustainable Swag Bundles

Chicago-based distributor iPromo has been ...

The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

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It’s a great example of using branded merchandise for altruistic ends.

Promo Firms’ Ukrainian Fundraisers

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Here’s where you can donate to industry charity initiatives for Ukraine, including ASI’...

Vital Health & Wellness Products

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Employee health programs have been a staple in corporate America for years. And while P...

Sales Spotlight: One Product You Can Sell to Any Client

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One promotional product, endless sales opportunities. Tapping into a new revenue...

4 Sustainability Success Stories From Big Brands

These corporate leaders are taking proacti...

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How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business (Resisting Change Series, Part I)

Change is not a one-and-done...

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This Week’s New Suppliers: Must-Have Appreciation Gifts

Discover creative products from new ASI su...

The Promo Distributor’s Guide To Selling Sustainability

The demand for sustainable products is...

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Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales

There's a new promo in town just in time...

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Six Telltale Signs of Greenwashing

Many brands have been called out for exagg...

5 Case Studies in Reducing Packaging Waste

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Get inspired by how these companies – in the promo industry and beyond – are making mor...

It’s Time for Promo to Fully Embrace Sustainability

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The industry can’t ignore it any longer, which is why ASI Media is launching Promo for ...

Alternative Apparel Meets Recycled Polyester Goal

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The company, part of HanesBrands, no longer uses virgin polyester in any of its fabric ...

Handy Coolers & Lunch Bags

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Whether they’re taking lunch to school or the workplace, or hauling snacks and beverage...

Excitement Builds in Promo Industry for Sales Travel

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Exclusive survey results from ASI indicate that the majority of reps are eager to see c...

This Week’s New Suppliers: Unique Statements

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Discover creative products from new ASI suppliers.