Strategy

4 Ways to Avoid Greenwashing in Your Marketing

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A number of companies are getting dinged for making false environmental claims, and the...

5 Proven Ways to Reduce Microfiber Shedding

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Microplastics, often from synthetic textiles, are polluting the oceans and harming mari...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...

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This Week’s New Suppliers: Products That Have Your Back

Discover creative products from new ASI su...

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This Summer’s Buzzworthy Beer Marketing

Whether it’s dive bar-flavored ice cream o...

Promotions Planner: Sweets & Sustainability

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Start presenting ideas to clients for campaigns centered on November observances.

A Logoed Shirt Erased My Travel Anxiety

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Think promos are unimportant? It was a lifesaver on my trip to Mexico.

This Week’s New Suppliers: Fun and Functional

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Discover creative products from new ASI suppliers.

Q&A: How Not to Avoid Awkward Conversations

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Author, speaker and performance mentor Lou Diamond shares tips for improving your profe...

This Week’s New Suppliers: Product Heat Wave

Discover creative products from new ASI su...

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7 Strategies to Establish a New Routine

Take back control of your days by intentio...

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Impress Clients With Promo: Unique & Premium Products You Need to Know

Make your distributorship stand out by...

5 Simple Ways to Make Event Swag More Sustainable

Focus on high-quality branded merch that a...

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Brand Spotlight: Why You Can Sell Bindle Bottle Confidently to Clients

Recall the old saying "It's the thought...

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Aviator Sunglasses Get ‘Top Gun’ Boost

The iconic shades are seeing a resurgence ...

This Week’s New Suppliers: Bigger is Better

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Discover creative products from new ASI suppliers.

How to Cash in With Name Badges

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Badges are a profitable, easy way to increase a sale without investing in equipment, su...

Sustainable Workwear: 3 Major Markets to Target

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Did you know that  ESP searches for sustainable and eco-friendly products increased...

How To Get Products Fast With ZIP-IT® Next Day Services

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Manufacturing delays and supply chain issues are causing mayhem for distributors...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell

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Nothing says "back-to-school" quite like T-shirts and fleece! Make sure that you have...

Layered Fall Fashion: What to Wear When You Pair

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The promo apparel industry shouldn't be confined to a "one and done" purchase...