Strategy

The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

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Have you ever wondered what allows premium blank apparel to deliver the best...

Should Promo Join BeReal – the ‘Anti-Instagram’?

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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...

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A Deep Dive Into Aquarium Gift Shop Promos

At the Mystic Aquarium in Connecticut, I s...

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This Week’s New Suppliers: Summer Staples

Discover creative products from new ASI su...

Would You Wear a Dress Made of Cocoa Bean Husks?

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Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

State of the Industry 2022

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Even as the promo industry confronts a host of difficult challenges, our exclusive repo...

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppl...

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SOI 2022: Top Products Turn Back the Clock

Old favorites came back strong while the d...

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SOI 2022: Companies Cope With Tight Labor Market

Suppliers and distributors are paying more...

SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

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SOI 2022: ‘It Feels Like Everybody Is Buying’

Good news: clients are very eager to spend...

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SOI 2022: A Greater Focus on Sustainability

Distributors are increasingly interested i...

SOI 2022: Distributor Overseas Expansion Back on the Rise

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Temporarily sidelined by the pandemic, distributor growth abroad is again on the upswing.

SOI 2022: Made in the USA Emerges as the Preferred Choice

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Since the start of the pandemic, distributors have increasingly stated their desire for...

Charles River Apparel: A Legacy of Quality

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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...

8 Winning Promos for Summer Game Day Giveaways

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With sports fans returning to stadiums in droves, these promotional products are sure t...

Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew

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ASI Media's Michele Bell & Nate Kucsma will join commonsku's Bobby...

Infographic: Get on Board With Charcuterie

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Perennially popular, food gifts gained even more steam during COVID, with meat and chee...