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Strategy

How to Turn Your Logos Into Embroidery
How to Turn Your Logos Into Embroidery
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Embroidered logos can elevate promotional apparel, but it’s important to design for the...

Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco
Supplier Family Business of the Year 2022: Shelbyville Pencil Company/Shepenco
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Approaching its 90th year, this fourth-generation, family-run firm is honored for its d...

Bess Cohn Humanitarian of the Year 2022: Ben Grossman, SwagCycle & Grossman Marketing Group

The Massachusetts man started an initiativ...


Distributor Entrepreneur of the Year 2022: Lisa Smith, Republic Promos

The owner of an Austin, TX-based, all-fema...


Woman of Distinction 2022: Debbie Abergel, Nadel

The chief strategy officer at the Top 40 d...

Technology Executive of the Year 2022: Mike Knapick, SanMar
Technology Executive of the Year 2022: Mike Knapick, SanMar
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The Top 40 supplier’s chief information officer has led his team through a number of hi...

This Week’s New Suppliers: Old Reliables Updated
This Week’s New Suppliers: Old Reliables Updated
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Discover creative products from new ASI suppliers.

Distributor Family Business of the Year 2022: Barker Specialty
Distributor Family Business of the Year 2022: Barker Specialty
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The Cheshire, CT-based distributor focuses on serving its three Cs: clients, company an...

Top 40 Distributors 2022
Top 40 Distributors 2022
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There’s competition at the top and good feelings all around after a much-anticipated re...

Top 40 Suppliers 2022

As predicted, a post-pandemic bounce-back ...


Counselor Awards 2022

Meet the leaders whose innovative approach...


Sealed, Safe & Sanitary: 4 Sales Opportunities for Branded Bottled Water

Your clients want end-users to be ...

2022 NJ BBQ Championship Features Food, Blues & Promo

Nearly 70,000 people attended the three-da...


This Week’s New Suppliers: Always Be Prepared

Discover creative products from new ASI su...


Product Guide: Increase Summer Sales With Premium Retail Brands

Summertime calls for products that help...

Podcast: How to Position GAP & Old Navy for Promo Apparel Profits
Podcast: How to Position GAP & Old Navy for Promo Apparel Profits
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"Workwear" is an ever-evolving concept, especially as companies adopt hybrid business...

A Single Letter Has Become the Gold Standard in Sustainability
A Single Letter Has Become the Gold Standard in Sustainability
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More companies in promo and beyond have been touting their status as a B Corp. Demand f...

This Week’s New Suppliers: Gifts That Keep Giving
This Week’s New Suppliers: Gifts That Keep Giving
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Discover creative products from new ASI suppliers.

Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate
Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate
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Marshmallow-scented sunscreen, limited-edition floral patterns and musical collaboratio...

Minnesota Made: How to Sell Branded Merch to Medical Professionals
Minnesota Made: How to Sell Branded Merch to Medical Professionals
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Did you know healthcare is the #1 market for promo , per the 2021 Counselor State of...

7 Best Practices for Healthy Eating on the Road
7 Best Practices for Healthy Eating on the Road
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When you’re busy on business trips with work-related tasks and socializing, food consci...