Strategy

Brands Embrace Secondhand Swag

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As habits like thrifting take off, industry companies are looking to solve the next big...

This Week’s New Suppliers: Unforgettable Gifts

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Discover creative products from new ASI suppliers.

Hone Your Product Knowledge to Increase Sales

Boost your numbers and build solid client ...

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3 Logo Trends for 2022

Need a brand refresh? Helping a client cre...

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Dependable Writing Instruments

Traditionally one of the most-searched-for...

Joe’s Picks From ASI Show Orlando: Rest & Relaxation

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Product Editor Joe Haley found some new items on the trade show floor that are perfect ...

Obituary: Robert Mogell, Toppers Inc.

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Mogell founded the former Top 40 supplier in Philadelphia in 1964.

PPAI Wraps Up Annual Expo in Las Vegas

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The four-day event allowed for constructive conversations centered on new products, acc...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

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The female truck driver alleges that she was forced either to wear company-issued men’s...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

Apparel inventory is here today, gone late...

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This Week’s New Suppliers: To-Go Goodies

Discover creative products from new ASI su...

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CES 2022: 5 Cool Gadgets From the Show

Though the tech trade show in Las Vegas wa...

Connect With Co-Workers at a Distance

As remote and hybrid work continues, here ...

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Versatile Umbrellas

From spring showers to summer storms to br...

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Social Commerce Expected to Reach $1.2 Trillion by 2025

Shopping via social media is growing 2.5 t...

Add Value to the Client Relationship

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Create loyal sales customers by providing goods and services in ways that are fitted to...

4 Apparel Trends for 2022

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The versatility of wear-anytime pieces will drive interest in apparel’s most intriguing...

Promotions Planner: Gearing Up for Spring

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Start presenting ideas to clients for promotions centered on April observances.

Charles River Apparel Donates $28K Worth of Apparel to Charity

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The Top 40 supplier gave the garments to Circle of Hope, a nonprofit that helps the hom...

Infographic: The Staggering Cost of Inflation

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Price increases in the promo industry are being driven by soaring costs. These stats pu...

This Week’s New Suppliers: Unforgettable Giveaways

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Discover creative products from new ASI suppliers.