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Strategy
Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
StrategyWe ranked the largest trade shows by attendance, sharing insights on what each of these...
A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
StrategyHitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...
Q&A: How To Get the Most Out of Your Trade Show Experience
Proven techniques like knowing who you wan...
Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-...
What’s New in Apparel Decorating?
Direct-to-film advancements and automation...
What Promo Needs To Know About Commercial Printing
StrategyFor distributors looking to increase margins or expand services, here’s a rundown of th...
How To Sublimate the Top of a Bucket Hat
StrategyAngie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
StrategyIndustry distributors share the promo products that they love the most.
How Distributors Are Winning Sales Despite International Tourism Slowdown
StrategyShifting travel patterns (including a rise in domestic tourism) are prompting promo com...
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative col...
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creativ...
From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential client...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year feat...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
StrategyAfter the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...
ASI Orlando 2026: Full Recap of the Show
StrategyThe first promo trade show of the year offered attendees professional development oppor...
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Now Available: 2026 Print on Demand Industry Report
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How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
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Discover the Drinkware Everyone’s Talking About
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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
StrategyThe chief marketing officer of the Atlanta Hawks shared the story of starting her caree...
Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
StrategyTeam USA will look their best in Milan with vintage-inspired pieces, signaling some win...
ASI Orlando 2026: Build a Trusted Printer Network
StrategyA panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United...
ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
StrategyJason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won...