Strategy

High-Performing Fleece & Sweatshirts

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These classic items are ideal for the cold weather on the way to early morning college ...

This Week’s New Suppliers: Standout Promos

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Discover creative products from new ASI suppliers.

Five Tips for Selling Private-Label Apparel

TikTok entrepreneurs have helped spur inte...

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A Look at Live Events

As people gather again for ball games and ...

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Beloved Philly Brand Gets ‘Run’ Merch and I Want It

No, it’s not “Rocky”-inspired. It’s the ne...

Nominate Now: Best Places to Work 2021

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Counselor is once again setting out to identify the industry companies that employees l...

Swag.com’s Josh Orbach & Jeremy Parker: The Great Disruptors

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Swag.com's founders got their start selling T-shirts & now run a fast-growing online pr...

Q&A: The Benefits of Biodegradable Sunglasses

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Mickey Loeb, owner of American PaperWear, explains why it’s important to offer sustaina...

Demand Returns for Brand Activations

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Meanwhile, marketing professionals in the space are contending with changing COVID poli...

Facebook Launches VR Meetings, But Why?

‘Workrooms’ allows the distributed workfor...

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Car Inventory Shortages Can Lead to Promo Opportunities

With demand outpacing supply there are few...

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This Week’s New Suppliers: Target Every Industry

Discover creative products from new ASI su...

Podcast: Spilling the Tea on Next Level Apparel’s Eco-Friendly Tees

Next Level Apparel needs no introduction...

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Sleek Wristbands and Bracelets

They’re small but mighty, carrying a varie...

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Coping With Long-Term Stress

Uncertainty over the virus and the future ...

Snapchat Trends Offers Marketing Insights

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The new tool from the social media app is a way to see what’s resonating with younger d...

Delightful Food & Beverage Gifts

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End-of-year gift-giving season is just around the corner, and these items are perfect f...

Coffee Clothes, Algae Ink & Other Sustainable Apparel Trends

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These brands are getting creative with how their garments are made.

Joe’s Picks: The Great Outdoors

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These items are ideal for those who love getting out into the fresh air.

Webinar Recap: How a Promo Supplier Makes Sustainability Possible in Manufacturing

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On August 5, Next Level Apparel premiered their latest webinar on sustainable...

Nine Tips to Avoid Kitting Pitfalls

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This super popular trend comes with its fair share of difficulties.