ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Strategy
The Night I Opened a Merch Store … And Lost My Hair
Web ExclusiveA televised wrestling match, an insult and a bet – Senior Writer John Corrigan explains...
Five Tips for Better Sales Communication
Web ExclusivePut these activities into regular practice to build strong client relationships.
Harper+Scott Hosts Virtual Discussion on Race, Racism
Michael Eric Dyson, a professor at Vanderb...
Entertaining Bluetooth Speakers
They’re a promo mainstay.
Big Markets in Promo
What’s working now for promo’s largest buy...
Promo Firms Lay Out Vaccination Plans
Web ExclusiveFrom “highly encouraging” it to offering incentives, companies are addressing the best ...
Project 2021: Promo Industry Ready for Rebirth
Web ExclusiveWe’re following 10 promo companies – suppliers, distributors and decorators – this year...
Wrap Up More Beach Towel Sales
Web ExclusiveAs the travel and tourism sector recovers slowly, there are a myriad of opportunities t...
Target the Adult Beverage Market
With more people consuming alcohol at home...
The Top 10 Branded Business Essentials Every Company Needs
While budgets may be tight, there are...
Fitness Boom Brings Promo Opportunities
The pandemic has prompted people to put th...
‘Moment Merch’ Supports Efforts Against Anti-Asian Hate
Recent incidents have put the spotlight on...
Practical Coolers & Lunch Bags
When it comes to functional, these items t...
Game-Ready Golf Products
Tee up new promotions with these items.
Promo Insanity: The Case for Jackets & Sweatshirts
Web ExclusiveThey’ve become our comforting (and, thankfully, quietest) co-workers this year.
Infographic: 5 Ways COVID Has Changed Hiring
Web ExclusiveRethink the way you go about identifying the best potential employees.
Sponsored Content
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line...
SPONSORED BY:
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
SPONSORED BY:
3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made...
SPONSORED BY:
2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
When your clients need holiday gifts that impress , there's no better option...
SPONSORED BY:
Q&A: How to Ace the Gifting Game
Web ExclusiveWith so much lingering uncertainty about the pandemic, people appreciate surprise deliv...
Promo Insanity: The Case for Hats
Web ExclusiveT-shirts may be the overwhelming favorite, but hats hold a special place on my head and...
Amazon Expands ‘Gamified’ Workplace Program
Web ExclusiveMerch figures into the effort, and that’s not the only relevant takeaway for promo.
All-Important Sun Protection
Web ExclusiveGive clients exposure while protecting end-users’ skin from harmful rays.