Strategy

Dynamic Markers & Highlighters

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Whether they emphasize information in textbooks or draw attention to important data in ...

New York Giants Work With Marvel for Comic Giveaway

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Planned for the Oct. 24 game against the Panthers, the superhero collab is a testament ...

Q&A: Boost Your Immune System

A holistic doctor has recommendations for ...

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Olympians Showcase Epic ‘Swag Bags’

U.S. Olympians received a haul of branded ...

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Tech Trends: 5 Popular Product Features You Need to Know

If one promo category increased in...

Why Digital Is Sustainability’s Next Frontier

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Several apparel brands are using QR codes and NFC technology to create “digital passpor...

This Week’s New Suppliers: Conversation Starters

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Discover creative products from new ASI suppliers.

Video Chat Proficiency Is Top Job Skill

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Hiring managers are looking for candidates who are comfortable communicating remotely. ...

Smart Sports Uniforms

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As teams return to the field and court, they’ll appreciate these bold uniforms that are...

Promotions Planner: Looking Ahead to Fall

Start presenting ideas to clients for proj...

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Infographic: Pastels Trend Alert

Soothing tones are just the thing to reass...

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Q&A: Sustainable Wristbands Build Following

Jason Kuipers, founder of ZOX, describes h...

Milwaukee’s 50-Year Championship Drought Fuels Merch

The Bucks’ historic playoff run has fans c...

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Make the Sale: Sustainable Activewear

Consumers care about how their clothing...

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New Equipment, Supplies for Apparel Decorators

Explore technology advancements from indus...

Top Your Summer Sales With Premium Tanks

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The summer sales season is officially back and better than ever. After a long year of...

The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded

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Before 2020, loungewear was for just that: lounging. As long as items were...

ASI Show Chicago Product Showcase Winners

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As voted on by distributors, these were the top items in the New Products Pavilion.

As Restaurants Reopen, So Do Promo Opportunities

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Branded umbrellas and creative takeout packaging are among the trends expected to remai...

This Week’s New Suppliers: Q4 Hot Sellers

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Discover creative products from new ASI suppliers.

Sales Made Easy: 5 Sectors Looking to Purchase Custom Coinage

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Selling promotional coins and medallions is simply common cents. Now that businesses...