Strategy

Pastels Offer Calm During COVID

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They’ve become more significant than ever before as we grapple with a virus-changed world.

Case Study: LED Hoodies & More for Google

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Here’s how promo distributor ADVOC8 executed a global merch initiative for the tech gia...

Coming Full Circle: A Q&A With Lou Weisbach

The former Counselor Person of the Year di...

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This Week’s New Suppliers: Outdoor Products & More

Discover creative products from new ASI su...

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Expert Tips on Fulfillment Services

Distributors discuss best practices and le...

5 Distributor Success Stories: Why Signage Sells

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The display panel market is expected to grow from  $137.7 billion in 2019 to $167.7...

Feats & Fiascos: A Look Back at Brand Reinventions

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Take a page from the book of brands that did it well … and heed the cautionary tales of...

Tom Brady Tops NFLPA’s Merch Sales List - Again

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It’s a record fourth time the seven-time Super Bowl champ has topped the year-end ranki...

6 Reasons Why Pins Make Perfect Promos & Recognition Gifts

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Companies are investing in traditional promo once more, making pins the perfect...

Barbecue & Tailgate Essentials

While virus concerns persist, people will ...

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4 Ways to Reinvent Your Business

A step-by-step guide for adapting to the n...

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Sweater Vests Make a Comeback

The sleeveless style offers a mix of comfo...

Keep Your Company Ahead of the Curve

The businesses best able to weather change...

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PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

The program was established in memory of t...

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22 Fast Rules for Being a Better Boss of You

The golden rule: Call it what...

Nominate Now for the Counselor Promotional Campaign Awards

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Help us honor the most creative and effective uses of promo.

Podcast: Spring & Summer Wearables - How to Decorate Top Products

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The weather is getting warmer, so now's the time to start thinking about summer promo...

Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

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Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like...

Splashy Towels

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Whether at the beach, pool or golf course, these items are a valuable advertising mediu...

Reinvention Songs: Inspiring Tales from the Pandemic

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Resourceful promo products companies adapted in remarkable ways amid the COVID-19 pande...

Sticker Sheets Present Promo Upsell Opportunity

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Millennials in particular love custom stickers for decorating laptops, water bottles an...