Strategy

Reinvention Songs: Inspiring Tales from the Pandemic

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Resourceful promo products companies adapted in remarkable ways amid the COVID-19 pande...

Sticker Sheets Present Promo Upsell Opportunity

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Millennials in particular love custom stickers for decorating laptops, water bottles an...

Q&A: Press Release Writing Basics

When your company does something noteworth...

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Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

Promotional drinkware just got a...

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Versatile Bandannas & Neck Gaiters

They became ubiquitous during COVID, but t...

Infographic: What to Do When an Order Goes Wrong

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You can still make the best of a bad situation.

Refined Executive Pens

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They’re status symbols, fashion accessories and awards for service or merit.

Sales Reps Eager to Resume In-Person Selling

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Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Case Study: Promo Items Offer COVID Relief

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A Kentucky bank helped struggling community organizations with sales of gift sets.

Joe’s Picks: PPE & Drinkware

Check out the latest in these two high-dem...

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6 Digital Marketing Ideas for Shoestring Budgets

Consider these strategies to increase your...

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5 Businesses That Need to Buy Privacy Promos Now

With workforces going remote and...

Promotions Planner: Get Out There

Start presenting ideas to clients for proj...

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Product IQ: The Ins and Outs of Safety Apparel

Decoding the necessary-but-confusing lingo...

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Boost Your Bottom Line: 6 Markets Looking for Leather Promos

Gifts and awards have emerged as a...

Dependable Caps & Hats

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They’re the classic walking billboard.

Patagonia Misses the Forest for the Trees

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The apparel company is banning added logos to help the environment, and while its inten...

Celebrity-Studded Virtual Experiences in Demand

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Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Invasion of the ‘Homepreneurs’

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Thanks to the pandemic-influenced crafting boom, an influx of home-bound enthusiasts is...

The State of the Supply Chain

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Delayed deliveries, skyrocketing shipping costs and lack of inventory are plaguing the ...

Plan Out Your Sales Goals

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This distributor shares her tips for establishing and tracking sales goals for a greate...