Strategy

4 Big Challenges With Embroidery – And How To Handle Them

Strategy

Always a classic decoration choice, this technique demands precision, creativity and co...

Drinkware, Social Media & the Continual Search for the Next Stanley

Strategy

What’s hot in drinkware is now defined by social media, fueling the growing consumer ur...

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

The completely custom, highly creative pro...

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Custom Shoes Continue To Evolve in Promo

With Crocs recently becoming a listed ASI ...

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Meet melin: The World’s Most Premium Headwear

When clients demand the most deluxe...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

Strategy

The industry will end the year with a bang, collectively generating its highest revenue...

I Was One of Many ‘Helens’ at Annual Roper Romp

Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

6 Tips To Beat the Social Media Algorithm

Strategy

Try these strategies to enhance your marketing efforts and build engagement with prospe...

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

Strategy

Learn how you can screen print with just your heat press, all without the messy inks,...

Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Moderated by ASI’s Michele Bell, this Prom...

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Breaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers

Price breaks should be a great way for sup...

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Premium Headwear Decoration Your Clients Didn’t Know They Could Afford … Until Now

If you think that premium decoration has...

Sustainable Showcase: 10 Unique Planet-Friendly Products

Refresh your sustainable product...

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The Latest Trend in Casual Fashion? Boxers for Women

Celebs like Kristen Stewart and Kendall Je...

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Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions

Mark your calendars — it's time to start...

6 Steps to a High-Performance Email Marketing Strategy

Strategy

Build engagement with strong subject lines and frequent A/B testing.

PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo

Strategy

The session featured four print brokers who laid out how they added promo products to t...

2024 Gift Guide

Strategy

After a slow start to the year, it’s time to bring the gifting cheer. Here are the prod...

PRINTING United Expo 2024: Mastering the Efficiencies of Direct Mail

Strategy

Panelists at PRINTING United Expo laid out the nuances of the direct mail world, from p...

PRINTING United Expo: The Promotional Products Opportunity for Printers

Strategy

ASI’s Michele Bell and Nate Kucsma explained the growing markets and opportunities in t...

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques

Strategy

Advancements in UV printing, allover prints and the “bigger is better” style were among...