Strategy

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Common UV Printing Myths Debunked

Strategy

With its high-quality output and ability to print directly on a variety of objects, UV ...

How To Create the Ultimate Print-on-Demand Experience for Customers

Think of yourself as a “fulfillment soluti...

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Seattle’s ‘Birthplace of Grunge’ Brings Screen Printing In-House To Meet Merchandise Demand

Seattle’s Central Saloon hosted Nirvana’s ...

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Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’

The promotional products supplier, which m...

TravelChair Products Featured on ‘Good Morning America’

Strategy

A range of outdoor chairs and a table from the supplier were included in the show’s “De...

Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event

Strategy

The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music fes...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks

Strategy

Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July ...

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dime...

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A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators

Apparel decorators must find the right bal...

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The 2025-2026 Multi-Line Rep Directory

Here’s the latest listing of the industry’...

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged ...

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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

The former American Apparel marketing dire...

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ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration

Gray and Lott discuss topics including pri...

ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables

Strategy

The Bundy Group executive presented data-driven perspectives on global economic trends,...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

Strategy

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

Strategy

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Strategy

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

Strategy

The partnership takes brand engagement to a new level by cleverly matching the slogan w...

Expand, Elevate & Win More Business With Commercial Print

Strategy

For promotional products distributors, selling print can be a logical, profitable next ...