Strategy

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

Strategy

A new ad from Etsy lays out the ingredients for successful gift giving this holiday sea...

Automate & Elevate Event Explores AI’s Role in Promo

Strategy

The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the...

Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best i...

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VIDEO: A Look at the Converging Worlds of Print & Promo

Theresa Hegel, executive editor of special...

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Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art

The distributor worked with a small mom-an...

My Favorite Merch: Stephanie Hinkle, MadeToOrder

Strategy

Industry distributors share the promo products that they love the most

PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando

Strategy

Across more than 1 million square feet of exhibition space and countless education sess...

PRINTING United Expo 2025: Decoration Trends & Equipment Upgrades

Strategy

Advancements in direct-to-film, on-demand production and UV printing were among the sol...

PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

Strategy

The Alliance Insights research team shared data from recent and upcoming reports to pai...

PRINTING United Expo 2025: Hard Goods Trends & Conversations From the Show Floor

What promo suppliers were showing print bu...

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PRINTING United Expo 2025: Display Trends From the Show Floor

Illumination, adhesives and task-specific ...

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PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor

Oversized silhouettes, softer hand feels a...

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’

Produced by distributor WHOOPLA, the inspi...

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PRINTING United Expo 2025: How Printers Can Diversify With Signage

Wendy Graves, partner at Make It Happen Si...

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PRINTING United Expo 2025: How Commercial Printers Can Adapt to the Modern Marketplace

Alliance Insights’ Lisa Cross and Nathan S...

PRINTING United Expo 2025: The Present & Future of Direct-to-Film Printing

Strategy

DTF is a game-changing decoration innovation, and panelists said decorators can use it ...

PRINTING United Expo 2025: Printers Share Their Promo Success Stories

Strategy

A panel of print professionals said adding promo has helped them to become a one-stop s...

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

Strategy

These are the biggest misconceptions print service providers have about promotional pro...

PRINTING United Expo 2025: Using AI To Work Smarter & Faster

Strategy

PRINTING United Alliance’s Joe Marin explained how AI can help or hinder your print and...

PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing

Strategy

Decorating industry veteran Charlie Taublieb shared his expertise on how to up the perc...

PRINTING United Expo 2025: The Top 10 Growth Mistakes To Avoid

Strategy

Colin Sinclair McDermott, known as the Online Print Coach, drew on more than two decade...