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Strategy
How Printers Are Adopting AI & Automation
StrategyThe technology is becoming an essential business tool for the print and packaging indus...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
StrategyThe best communication methods focus on conveying one simple idea and serving recipient...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing compan...
How PRINTING United Expo Can Open New Doors for Distributors
Customers are demanding more customization...
5 Packaging Mistakes To Avoid
Label and package printing can be a lucrat...
My Favorite Merch: Cindy Mullen, BAMKO
StrategyIndustry distributors share the promo products that they love the most.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
StrategyThe Counselor Top 40 supplier also said it transitioned to products that don’t contain ...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
StrategyA random memory of a beloved tool reveals how even the smallest promo items can make a ...
Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the ...
Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distrib...
Counselor State of the Industry 2026: Revealing Economic Indicators
We used State of the Industry findings, AS...
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verti...
Counselor State of the Industry 2026: Top Promotional Products Categories
Among the most-sold product categories, ap...
Counselor State of the Industry 2026: Ease Cost Pressures
Sourcing agility and robust forecasting ar...
Counselor State of the Industry 2026: Becoming Indispensable to Distributors
StrategyReliability, expertise and top-notch service are essential for helping suppliers become...
Everything Is Customer Service: Share the Win With Your Team
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
Sponsored Content
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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How To Win Bigger, Better Orders: The Benefits of Co-Branding With a Premium Retail Brand
Want to win business with prestigious brands, but don't know where to start?...
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Now Available: 2026 Print on Demand Industry Report
Transform your apparel and merchandising strategy with the exclusive Print on Demand...
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Tap Into the Vintage Aesthetic for Trendy T-Shirts
StrategyA modern yet vintage-style tee isn’t an oxymoron.
Counselor State of the Industry 2026: Shifting Sourcing Strategies
StrategyFrom diversifying production across countries to strategically managing inventory, supp...
Counselor State of the Industry 2026: Addressing Labor Concerns
StrategyMore job applicants don’t always mean better candidates, but smart suppliers have found...
Counselor State of the Industry 2026: Successfully Selling Print on Demand
StrategyPrint on demand is revolutionizing the market, but distributors need a measured approac...