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Strategy
How Olympic Medal Malfunctions Could Have Been Avoided, According to Suppliers
StrategyAfter multiple reports of medals breaking at the 2026 Winter Olympic Games, promo manuf...
Get a Leg Up on Profits by Selling Pants
StrategyDistributors focused only on the top half of apparel could be missing a lucrative oppor...
5 Must-Know Facts About Print on Demand
In this ASI Learning Network course, ASI M...
How AI Tools Can Help Boost Your Direct-To-Film Designs
Julia Saxon of BeeGraphix explains how she...
How Made-To-Order Apparel Levels Up Promo Campaigns
Though it comes with plenty of challenges,...
Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
StrategyWe ranked the largest trade shows by attendance, sharing insights on what each of these...
A Cup of Culture: How the ‘Bad Johnnie’ Cocktail Cup Became a Collector’s Item in Puerto Rico & Beyond
StrategyHitex Marketing Group partnered with Scottish whiskey brand Johnnie Walker to create a ...
Q&A: How To Get the Most Out of Your Trade Show Experience
StrategyProven techniques like knowing who you want to visit and using activations can ensure s...
Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
StrategyThe CEO and creative director of Colorado-based distributor AMB3R Creative worked on a ...
What’s New in Apparel Decorating?
Direct-to-film advancements and automation...
What Promo Needs To Know About Commercial Printing
For distributors looking to increase margi...
How To Sublimate the Top of a Bucket Hat
Angie Meese of That Shirt Shack explains h...
My Favorite Merch: Nenette Gray, Lemonade Creative Marketing
Industry distributors share the promo prod...
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise...
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network...
The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
StrategyApparel decorators produced a creative collection of branded merch to outfit the hosts ...
Creativity & Storytelling Highlighted at PPAI Expo 2026
StrategyAbigail Posner, former director of creative works at Google, encouraged the audience to...
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These Common Business Needs Will Open the Door to Add-on Sales
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Don’t Risk It: Essential Product Features for Event Sales
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From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
StrategyComplex requirements from potential clients have compelled distributors to devote more ...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
ASI Orlando 2026: A Wrap-Up of the 3-Day Event
StrategyThe industry’s first show of the year featured two days of exhibits, a full slate of pr...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
StrategyAfter the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...