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Strategy
Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
StrategyFranchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
StrategyFrom Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
Decorating Roundup: Roland DGA & Inkcups Share PRINTING United Expo Lineup
Also, International Print Day approaches, ...
How To Be Prepared for Any Crisis
Having a crisis preparation plan is crucia...
Decorating Roundup: Ninja Transfers Installs Solar Panels, Launches Spangles
Also, Inkcups shares a case study of how i...
How Manufacturing Day Inspires Tomorrow’s Print & Promo Workforce
StrategyObserved the first Friday of October, it shines a light on how manufacturing helps shap...
Q&A: How To Successfully Handle Rush Orders
StrategyStreamlined processes and a commitment to client partnership are essential to fast turn...
How Printers Can Expand Their Profit on Every Order
StrategyBy reviewing pricing, workflow systems and current sales strategies, apparel decorators...
10 Promo Pros Reveal How They’re Using AI & Automation
With so much talk of “automating this” and...
Move Beyond Stitch Count With These Embroidery Pricing Strategies
Decorators should sell the perceived value...
8 Reasons You Don’t Want To Miss PRINTING United Expo This Year
The show, set for Oct. 22 to 24 in Orlando...
How Promo Products Helped Save a Texas Print Brokerage
Having a diversified business has helped C...
Texas Decorator Explores the Power of Print & Promo
C.C. Creations proves why being a true one...
Decorating Roundup: Stahls’ Unveils Liquid 3D Emblem Technology
Also, Roland DG wrapped a digital grand pi...
How Print on Demand Is Reshaping Promo
StrategyThe decoration industry is embracing the tech-fueled, just-in-time order and fulfillmen...
More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
StrategyThe restaurant chain wanted to bring its logo into the 21st century. It ended up creati...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
StrategyFrom Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...
Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
StrategyExecutives say they’re diversifying their sourcing to help mitigate the impact of the T...
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
StrategyUsing print, promo and more, distributors can become superheroes of branding for custom...
Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
StrategyWhat started as an ejection- and suspension-worthy moment ended with something fans can...