Strategy

5 Marketing Tips To Leverage the Holiday Season

Strategy

It’s never too early to start planning.

The 2024-2025 Multiline Rep Directory

Supplier Global Resource

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Send Us Your Products for November Showcases

Featured items will receive free editorial...

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What We Wish Our Apparel Decorators Knew

Distributors and contract decorators must ...

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6 Tips To Curb Public Speaking Anxiety

With practice, it’s possible to improve yo...

MLB Helmets Now Feature a Paying Sponsor’s Logo

Strategy

The big-league playoffs began this week, and workwear brand STRAUSS’ logo now adorns th...

Election 2024: A Rundown of the Buzziest & Most Creative Presidential Merch

Strategy

Donald Trump and Kamala Harris have both tapped into “moment merch” based on significan...

MLB Will Officially Fix Its Uniform Problems

Strategy

2024 was the season for ill-fitting pants, mismatched uniforms and smaller numbers, but...

Election 2024: Buzzworthy Merch From Top GOP Candidates

Strategy

Across this year’s races, prominent Republican politicians are making bold statements w...

Why Streamlined Processes & Quality Control Are Key

The sign industry – like promo products – ...

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Flannel Shirts Stand the Test of Time

A workwear staple that became part of the ...

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Q&A: No-Stress Custom Products — All Client Questions, Answered

Clients new to purchasing custom...

Election 2024: Headline Merch From Top Democratic Candidates

As the races heat up, candidates on the le...

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A Guide to the Do’s and Don’ts of Sales Calls

If the prospect of cold calling makes you ...

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4 Big Challenges With Embroidery – And How To Handle Them

Always a classic decoration choice, this t...

Drinkware, Social Media & the Continual Search for the Next Stanley

Strategy

What’s hot in drinkware is now defined by social media, fueling the growing consumer ur...

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

Strategy

The completely custom, highly creative promotional products make a great study for dist...

Custom Shoes Continue To Evolve in Promo

Strategy

With Crocs recently becoming a listed ASI supplier, the appeal of branded footwear is o...

Meet melin: The World’s Most Premium Headwear

Strategy

When clients demand the most deluxe products possible, melin headwear (asi/34372)...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

Strategy

The industry will end the year with a bang, collectively generating its highest revenue...

I Was One of Many ‘Helens’ at Annual Roper Romp

Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...