ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Strategy
Send Us Your Products for December Showcases
StrategyFeatured items will receive free editorial exposure on ASICentral.com.
A Comprehensive Guide To Buying Apparel Decoration Equipment
StrategyFrom knowing the right time to invest to asking vendors the right questions, there’s pl...
5 Strategies for Pitching Sustainability to Reluctant End-Buyers
Shame and scolding are unlikely to sway cl...
NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program
The chicly designed apparel and accessorie...
Promotions Planner: A Month of Love
Start presenting ideas to clients for camp...
3 Tips for Creating a Preppy Vintage Look
StrategyJeremy Picker of AMB3R (asi/590243) shares a behind-the-scenes glimpse into creating mu...
What ‘I Voted’ Stickers Look Like Across the U.S. This Election
StrategyFrom turkeys to unicorns and pretty much everything in between, state and county offici...
ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs
StrategyASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...
What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?
StrategyIt’s time to literally think outside the box (or can, or bottle).
Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season
If you’ve ever wanted to dress up as a Chi...
Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
The paint brand selected nine colors to ma...
Double the Impact: What Print & Promo Distributors Should Know About Each Market
There’s huge sales opportunity in offering...
Decorating Roundup: Hotronix Adds 120-Volt Heat Press
Plus, Arcus Printers and Ninja Transfers h...
Lucrative Loyalty: 8 Strategies for Increasing Client Retention
Leading promo sales pros provide insights ...
How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion
The generation’s eclectic and nonuniform s...
The Triumphant Return of Physical Catalogs
StrategyRetailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...
How To Make a Statement With Patches
StrategyA versatile decoration technique, patches come in a variety of shapes and sizes and can...
Sponsored Content
Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof...
SPONSORED BY:
Introducing Puffin Drinkwear: Now Available for Promo
Delight your clients with a unique can cooler that's as functional as it is fun....
SPONSORED BY:
These Common Business Needs Will Open the Door to Add-on Sales
Expand your product offerings through the art of add-on sales . By...
SPONSORED BY:
Don’t Risk It: Essential Product Features for Event Sales
It's true what they say: you get what you pay for . Don't risk your clients'...
SPONSORED BY:
Industry Veteran Launches Executive Recruiting Service for Promo
StrategyGlen Hersh, formerly of Admints & Zagabor and Counselor Top 40 supplier Hit Promotional...
3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign
StrategyThe fast-food corporation’s Sweden-based division turned the receipts of customers’ ord...
ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks
StrategyThe event’s motivational speaker recalled his experience on that harrowing day and show...
5 Ways To Leverage Lead Scoring
StrategyDevelop a strategy to determine which leads are likely to become paying customers.