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Strategy
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
StrategyThe partnership takes brand engagement to a new level by cleverly matching the slogan w...
Expand, Elevate & Win More Business With Commercial Print
StrategyFor promotional products distributors, selling print can be a logical, profitable next ...
Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market
The phenomenon is a testament to the iconi...
4 Steps To Printing a Vintage Concert T-Shirt
With ’90s nostalgia more popular than ever...
Decorating Roundup: Penn Emblem Nabs NAUMD Award
Also, HP inked a multiyear deal with Couns...
The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires
StrategyThe Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...
Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits
StrategySlow industry sales and a reversal in the labor market have spurred a surprising resurg...
Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo
StrategyA graphic designer by trade, Katlin has been selling promotional products since the ’90s.
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs
StrategyDuring this difficult time, ASI is committed to strengthening industry trust and ensuri...
Nominate Now for the 2025 Counselor Promotional Campaign Awards
Help us honor the most creative and effect...
The Exit Strategy Blueprint: How To Avoid Seller’s Remorse
It’s natural to have regrets after you sel...
‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues
New data from ASI Research indicates that,...
Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings
The latest ESP data from ASI Research also...
The Next 5 Years: How Promo Companies Can Thrive in the 2020s
So much has happened in the 2020s. No matt...
The Next 5 Years: Embrace Transformation Through Adaptability
Embracing transformation and continuously ...
The Next 5 Years: Tap Into the Limitless Possibilities of Automation
StrategyThe possibilities are boundless for what some believe is the next industrial revolution.
The Next 5 Years: Expand Your Reach by Going Global
StrategyThe largest U.S. distributors are meeting client needs by expanding internationally int...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
SPONSORED BY:
Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
SPONSORED BY:
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
SPONSORED BY:
End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
SPONSORED BY:
The Next 5 Years: Leverage the Power of Choice with Personalization
StrategyPromo companies are leaning into extra customization and the power of choice to deliver...
The Next 5 Years: Meet the Growing Needs of Your People
StrategyAfter a profound shift in the world of work, employers will be challenged to continue m...
Q&A: How To Build Strong Client Relationships
StrategyA Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...
How the Print Industry Is Reacting to Tariffs
StrategyThough not as severely impacted as the promo parts of their businesses, printers are st...