Strategy

Companies Hand Out Promo to the Thousands of Attendees at Philadelphia’s Juneteenth Event

Strategy

The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music fes...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks

Plus, Stahls’ and Lane Seven Apparel are h...

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Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dime...

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A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators

Apparel decorators must find the right bal...

The 2025-2026 Multi-Line Rep Directory

Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Strategy

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...

ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

Strategy

The former American Apparel marketing director and bestselling author presented a sessi...

ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration

Strategy

Gray and Lott discuss topics including print-on-demand dominance, investing in inventor...

ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables

The Bundy Group executive presented data-d...

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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big...

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Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner

The branding agency is providing promo, pr...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover La...

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WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

The partnership takes brand engagement to ...

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Expand, Elevate & Win More Business With Commercial Print

For promotional products distributors, sel...

Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market

Strategy

The phenomenon is a testament to the iconic tennis great – and the power branded merch ...

4 Steps To Printing a Vintage Concert T-Shirt

Strategy

With ’90s nostalgia more popular than ever, creating a tee with a vintage feel can be a...

Decorating Roundup: Penn Emblem Nabs NAUMD Award

Strategy

Also, HP inked a multiyear deal with Counselor Top 40 distributor Cimpress, Roland DGA ...

The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

Strategy

The Canadian singer created her own merch to raise money to rebuild a Pacific Palisades...

Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Strategy

Slow industry sales and a reversal in the labor market have spurred a surprising resurg...

Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

Strategy

A graphic designer by trade, Katlin has been selling promotional products since the ’90s.