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Strategy
Create a More Efficient Workflow for the Design Process
StrategyDesigners in print and promo can use AI and other tools to help streamline the art crea...
Nominate Now for Print & Promo’s Rising Stars
StrategyWe’re looking for standout pros who have been in the industry for fewer than five years.
2024 ASI Media Product of the Year: Yard Signs
Throughout a fiercely contested election, ...
Olivia Rodrigo Is Back With Another Immersive Experience
This time, the singer has partnered with S...
Overture Promotions Unveils Annual Train Ornament
The Counselor Top 40 distributor has desig...
Promo Lessons From the Golden Globes Swag Bag Worth $1 Million
StrategyThis year’s gift bag is a real bag that uses trendy branding and even finds space for p...
Why Print-on-Demand Is Big Business for Private Equity
StrategyMark Hahn, managing director of Graphic Arts Advisors, explains how the sector’s scalab...
Trader Joe’s Branded Totes Go Viral – Again
StrategyThe grocery chain has scored a hit this year with collections of logoed totes and mini-...
Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly
StrategyThe fast-food chain’s U.K./Ireland division launched the three-piece collection that co...
Allmade Apparel Creates Decoration Recommendations Guide for Printers
The eco-friendly apparel company said the ...
Enron Resurrects With a Merch Marketing Stunt
The company’s recent revival appears to be...
VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026
Ashley Roberts, content director of Printi...
The Exit Strategy Blueprint: Plan on Your Terms (Or Be Forced Out Against Your Will)
No matter what you do as a business owner,...
Why Is There So Much ‘Wicked’ Merch?
The over-the-top marketing campaign for th...
3 Takeaways From the Savannah Bananas’ Viral Tee
The baseball team sold limited-edition T-s...
7 Tips for Catering Direct Mail to Millennials & Gen Z
StrategyThese digital natives value authenticity, tangible experiences and meaningful connectio...
The Step-By-Step Guide to Selling Custom Products
StrategyThe sales process for custom products is more similar than you think to the stock...
Sponsored Content
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how...
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Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're...
SPONSORED BY:
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. ...
SPONSORED BY:
High-End Sales Opportunity: How To Sell a Celebrity-Endorsed Promo
Forget everything you thought you knew about promotional headwear. Now, you can give...
SPONSORED BY:
Decorating Roundup: Lawson DTF Powder Earns Children’s Product Certificate
StrategyAlso, Stahls’ is offering an EasyRip service for direct-to-film transfers, and Ninja Tr...
Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line
StrategyThe garment decorator with a mission to provide meaningful work to people with autism h...
These 10 Mega Trends Are Driving Success in the Printing Industry
StrategyPeter Schaefer, a partner at New Direction Partners, discussed ways that the converging...
Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees
StrategyIt’s another in-the-spotlight printing mistake that sparked criticism on social media a...