Strategy

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

Strategy

It’s another in-the-spotlight printing mistake that sparked criticism on social media a...

Why Heat Transfer Vinyl Is Ideal for Distributors

Strategy

Heat transfer vinyl is an affordable and effective method for promo companies looking t...

AI as an Efficiency & Empowerment Tool

Three industry AI experts recently joined ...

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Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

The mess-up from Mattel is another sharp r...

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Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash ...

This Year Has Been the Most Momentous Ever for M&A

Strategy

Blockbuster buys involving Counselor Top 40 firms, international acquisitions and a flu...

Send Us Your Products for December Showcases

Strategy

Featured items will receive free editorial exposure on ASICentral.com.

A Comprehensive Guide To Buying Apparel Decoration Equipment

Strategy

From knowing the right time to invest to asking vendors the right questions, there’s pl...

5 Strategies for Pitching Sustainability to Reluctant End-Buyers

Strategy

Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on...

NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

The chicly designed apparel and accessorie...

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Promotions Planner: A Month of Love

Start presenting ideas to clients for camp...

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3 Tips for Creating a Preppy Vintage Look

Jeremy Picker of AMB3R (asi/590243) shares...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

From turkeys to unicorns and pretty much e...

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ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of prin...

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What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the b...

Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

Strategy

If you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel...

Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

Strategy

The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

Strategy

There’s huge sales opportunity in offering both print and promo solutions – but each in...

Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Strategy

Plus, Arcus Printers and Ninja Transfers have both released new direct-to-film technology.

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Strategy

Leading promo sales pros provide insights that will help bolster distributors’ top and ...

How Promo Pop-Ups Appeal to Gen Z’s Chaotic Fashion

Strategy

The generation’s eclectic and nonuniform style can be taken advantage of in a push towa...